Trumpia vs. Vero Cloud

Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia

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Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.

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• Account Management
• Customer Service
• Automated Text Campaigns

• Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
• The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
• Campaign flows were fairly easy to create and define.

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• They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.

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• While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
• The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
• While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.

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It is easy to use and I am now familiar with the platform

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We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works

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Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.

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• Trumpia has helped us improve our efficiency.

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• The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
• Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
• While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info