Velocify by ICE Mortgage Technology vs. Warmly,

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Velocify by ICE Mortgage Technology
Score 6.6 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Warmly,
Score 7.5 out of 10
N/A
Warmly is presented as an AI Warm Lead tool that helps revenue teams spot in-market opportunities soone, progress them, and hit pipeline goals. Warmly monitors buying intent signals across a website, outbound actions, and CRM. Warmly also sends intent signals, and this data is used to focus target buyers in a CRM or shape outbound efforts to new accounts.N/A
Pricing
Velocify by ICE Mortgage TechnologyWarmly,
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Velocify by ICE Mortgage TechnologyWarmly,
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Velocify by ICE Mortgage TechnologyWarmly,
Features
Velocify by ICE Mortgage TechnologyWarmly,
Lead Management
Comparison of Lead Management features of Product A and Product B
Velocify by ICE Mortgage Technology
-
Ratings
Warmly,
5.8
3 Ratings
28% below category average
Lead nurturing automation00 Ratings4.52 Ratings
Lead scoring and grading00 Ratings4.01 Ratings
Data quality management00 Ratings5.01 Ratings
Automated sales alerts and tasks00 Ratings7.01 Ratings
Automated follow-ups00 Ratings7.02 Ratings
Lead segmentation and distribution00 Ratings7.02 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Velocify by ICE Mortgage Technology
-
Ratings
Warmly,
4.8
1 Ratings
44% below category average
Integrations with advertising platforms00 Ratings5.01 Ratings
Integrations with CRMs00 Ratings4.01 Ratings
Integrations with data storage tools00 Ratings4.01 Ratings
Integrations with lead automation tools00 Ratings6.01 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Velocify by ICE Mortgage Technology
-
Ratings
Warmly,
5.0
1 Ratings
49% below category average
Drop-off analytics00 Ratings5.01 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Velocify by ICE Mortgage Technology
-
Ratings
Warmly,
8.0
1 Ratings
4% below category average
Web embedding00 Ratings8.01 Ratings
Best Alternatives
Velocify by ICE Mortgage TechnologyWarmly,
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Dialpad Sell
Dialpad Sell
Score 9.5 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Velocify by ICE Mortgage TechnologyWarmly,
Likelihood to Recommend
10.0
(11 ratings)
7.0
(2 ratings)
Likelihood to Renew
5.1
(5 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
8.5
(2 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(4 ratings)
-
(0 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Velocify by ICE Mortgage TechnologyWarmly,
Likelihood to Recommend
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
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Warmly
Where Warmly, Is Well Suited Warmly, is great when you need quick, clean visibility into who’s visiting your website and what pages they’re engaging with. It gives company info, contact details (when available), and intent signals in a simple, no-frills interface that gets you to the insight you need instantly. For fast, practical lead qualification, it works extremely well.
Where Warmly, Is Less Appropriate
If you’re looking for a full marketing automation platform or deep analytics workflows, Warmly, may not be the right fit. It’s built for speed and clarity, not heavy customization.
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Pros
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Warmly
  • Identify Visitors.
  • Enrichment
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Cons
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Warmly
  • Visitor accuracy
  • Reporting
  • Lead routing
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Likelihood to Renew
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Warmly
No answers on this topic
Usability
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Warmly
Easy to integrate and get alerts via Slack
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Reliability and Availability
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is always up!!
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Warmly
No answers on this topic
Performance
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If the system is set up correctly it will be a game changer for your organization.
Read full review
Warmly
No answers on this topic
Support Rating
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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Warmly
No answers on this topic
In-Person Training
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Warmly
No answers on this topic
Online Training
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Velocify offers online training via videos and written descriptions of implementation procedures.
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Warmly
No answers on this topic
Implementation Rating
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Warmly
No answers on this topic
Alternatives Considered
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Warmly
I really can’t provide a detailed comparison because I haven’t invested time in evaluating other tools deeply. However, I actively use Apollo because it reliably provides high-quality leads and offers straightforward workflow automation that fits well into our sales process. The pricing is also very startup-friendly, especially with the substantial discount we receive, which makes it an easy and practical choice for our team.
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Scalability
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
The system is fully scaleable both vertically and horizontally across the enterprise.
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Warmly
No answers on this topic
Return on Investment
ICE Mortgage Technology (Ellie Mae + Simplifile + MERS)
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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Warmly
  • Helped us double our meetings set from q1 to q2 by providing our sdr team with live website interaction data
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