WhatsApp Business vs. Zapier

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
WhatsApp Business
Score 8.8 out of 10
N/A
WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
Zapier
Score 8.9 out of 10
N/A
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
$29.99
per month 750 tasks per month
Pricing
WhatsApp BusinessZapier
Editions & Modules
WhatsApp Business
Free
Starter
$29.99
per month 750 tasks per month
Professional
$73.50
per month 2k tasks per month
Team
$103.50
per month 2k tasks per month
Company
Contact Sales
Offerings
Pricing Offerings
WhatsApp BusinessZapier
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount for annual pricing.
More Pricing Information
Community Pulse
WhatsApp BusinessZapier
Features
WhatsApp BusinessZapier
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
WhatsApp Business
-
Ratings
Zapier
9.0
107 Ratings
12% above category average
Pre-built connectors00 Ratings9.4103 Ratings
Connector modification00 Ratings8.591 Ratings
Support for real-time and batch integration00 Ratings8.389 Ratings
Data quality services00 Ratings9.372 Ratings
Data security features00 Ratings9.671 Ratings
Monitoring console00 Ratings9.080 Ratings
Best Alternatives
WhatsApp BusinessZapier
Small Businesses
Telegram
Telegram
Score 9.0 out of 10
Make
Make
Score 9.3 out of 10
Medium-sized Companies
Telegram
Telegram
Score 9.0 out of 10
IBM App Connect
IBM App Connect
Score 9.2 out of 10
Enterprises
Telegram
Telegram
Score 9.0 out of 10
IBM App Connect
IBM App Connect
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WhatsApp BusinessZapier
Likelihood to Recommend
9.1
(24 ratings)
9.3
(112 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
8.9
(5 ratings)
9.4
(11 ratings)
Support Rating
8.3
(4 ratings)
1.0
(10 ratings)
User Testimonials
WhatsApp BusinessZapier
Likelihood to Recommend
Meta Platforms Inc
By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
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Zapier
If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
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Pros
Meta Platforms Inc
  • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
  • Fast and accurate connection.
  • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
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Zapier
  • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
  • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
  • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
  • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
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Cons
Meta Platforms Inc
  • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
  • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
  • File transfer is time consuming and troublesome. It also has limits.
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Zapier
  • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
  • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
  • Communication when support is actually needed basically doesn't happen
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Likelihood to Renew
Meta Platforms Inc
No answers on this topic
Zapier
Zapier is now very much an integral part of our business and we could not operate without it!
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Usability
Meta Platforms Inc
Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
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Zapier
The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
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Support Rating
Meta Platforms Inc
There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
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Zapier
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
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Alternatives Considered
Meta Platforms Inc
In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
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Zapier
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
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Return on Investment
Meta Platforms Inc
  • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
  • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
  • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
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Zapier
  • It has saved me the money in hiring an administrative assistant
  • It also saved me the time it took to do these tasks
  • It also allowed me to automate things that increased my lead generation
  • It also allowed me to automate several processes
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ScreenShots