Zoho LandingPage vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Zoho LandingPage
Score 8.1 out of 10
N/A
Zoho LandingPage is a no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This landing page builder offers integrated page analytics, app integrations, and a variety of features designed to maximize conversions. The software offers users a range of templates that can be customized to match their brands' identity and messaging. LandingPage includes a drag-and-drop interface, to make it easier to add and arrange text…
$23
per month
Zoho Marketing Automation
Score 8.1 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
Zoho LandingPageZoho Marketing Automation
Editions & Modules
Essentials
$23
per month
Professional
$29
per month
Enterprise
$47
per month
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
Zoho LandingPageZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Features
Zoho LandingPageZoho Marketing Automation
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Zoho LandingPage
7.2
6 Ratings
16% above category average
Zoho Marketing Automation
-
Ratings
Landing page A/B testing:7.24 Ratings00 Ratings
Dynamic page text replacement7.44 Ratings00 Ratings
Real-time analytics dashboard7.86 Ratings00 Ratings
SEO tools6.65 Ratings00 Ratings
Optimization recommendations6.95 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
WYSIWYG email editor00 Ratings7.93 Ratings
Dynamic content00 Ratings7.93 Ratings
Ability to test dynamic content00 Ratings7.93 Ratings
Landing pages00 Ratings6.73 Ratings
A/B testing00 Ratings8.22 Ratings
Mobile optimization00 Ratings8.53 Ratings
Email deliverability reporting00 Ratings8.53 Ratings
List management00 Ratings8.23 Ratings
Triggered drip sequences00 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Lead nurturing automation00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
4% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards00 Ratings7.93 Ratings
Standard reports00 Ratings7.33 Ratings
Custom reports00 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Zoho LandingPage
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
Best Alternatives
Zoho LandingPageZoho Marketing Automation
Small Businesses
Leadpages
Leadpages
Score 6.4 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Zoho LandingPageZoho Marketing Automation
Likelihood to Recommend
8.1
(7 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Zoho LandingPageZoho Marketing Automation
Likelihood to Recommend
Zoho
It has resolved the fact that creating a landing page is just a few steps and with little time. But I would like it to provide easier photo editing since many times I had to crop the photos in another app and then download it there
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Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
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Pros
Zoho
  • Provides a simple way to add forms for leads to fill out
  • Provides a simple page to direct interested individuals to
  • Provides a way to automate lead information
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Zoho
No answers on this topic
Cons
Zoho
  • More templates would be helpful
  • More features to change and manipulate the designs
  • Ability to make updates or corrections after the trial period
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Usability
Zoho
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
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Support Rating
Zoho
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
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Alternatives Considered
Zoho
The price is much more reasonable than either Instapage or ClickFunnels, their support team is excellent and I'm not bombared with spam like I was with ClickFunnels' email drip.
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Zoho
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Zoho
No answers on this topic
Zoho
We are a professional service firm
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Return on Investment
Zoho
  • Many people I sent it to have seen the landing page, the fact that it is so clear makes everything easier to understand at a glance and with just a few seconds of observation.
  • Very well organized
  • Information well distributed thanks to the images that I was able to put and the graphics that the template allowed me to copy
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho LandingPage Screenshots

Screenshot of 100+ professional landing page templates.Screenshot of The Zoho LandingPage builder, which features drag and drop elements for landing pages that can be customized according to a brand.Screenshot of Landing pages are viewed, grouped, and managed in one place.Screenshot of Customizable created popups that engage with customers to improve conversions.Screenshot of An AI-powered content assistant used to generate intelligent and contextual suggestions for landing page copy.Screenshot of Real-time analytics to measure landing page performance.

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.