#1 most frequent
United States of America
43.7%14,802 installations of 33,836
What is Looker?
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.
Categories & Use Cases
Media
Screenshot of a Looker dashboard with a geo chart.
Top Performing Features
Report sharing and collaboration
Report sharing and collaboration is the ability to easily share reports with others.
Category average: 8.1
Report Delivery Scheduling
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
Category average: 8.2
Customizable dashboards
Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.
Category average: 8.3
Areas for Improvement
Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Category average: 7.7
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 7.1
Predictive Analytics
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Category average: 7.2
Who Buys & Uses Looker
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%2,249 installations of 33,836
#3 most frequent
Brazil
5.7%1,926 installations of 33,836
Pros
- Robust data visualization and interactive dashboard creation
- Effective data integration for unifying disparate sources
- High degree of customization and flexibility for tailored metrics
Cons
- Steep learning curve requiring technical skills for report setup
- Performance issues, particularly slow loading times with large datasets
- Limited customization and formatting options for tables and branding
Looker Helpful Data and Reporting Tool
Use Cases and Deployment Scope
We use Looker to as a centralized platform to track and manage performance metrics across a variety of use cases, programs, and projects. We are able to create anything from high-level dashboards to granular reports. The real-time updates and reporting provide us with insights on where we are performing well and where there is room for improvement.
Pros
- reporting in real-time
- dashboards
- linking to data
- customization
Cons
- sometimes slow performance and lagging
- layout and chart type limits
- security concerns
Return on Investment
- saves time on data engineering and analysis
- acting as one source of truth for data from multiple places (spreadsheets, websites, etc.)
- automatic report sharing saves time and manual labor
Other Software Used
Google Analytics, Google Sheets, Slack
Looker is easy to use
Use Cases and Deployment Scope
Looker is the main reporting platform in my workplace. It's used for simple cohort information, to complex dashboards for meetings and tracking. As an analytics user, I find it easy to navigate and find the report and information needed. It's also easy to integrate with Google Sheets and other platforms.
Pros
- Reporting
- Analytics
- Integration
Cons
- For all my requirements, I didn't have any issues so far
Return on Investment
- Improved user experience
- Improved time to report
- Improved response time
Alternatives Considered
Microsoft Power BI
Other Software Used
Braze, Google Sheets, Atlassian Jira, Slack
Looker has a niche spot and it is effective in that niche.
Use Cases and Deployment Scope
Looker provides insight and reports to various customer data points we use to identify demand, utilization, capacity, and more. We create dashboards to monitor real-time and historical customer utilization as well as to generate a pipeline by identifying customers that are under-subscribed. It is also useful for heat-mapping by allowing us to identify which customers are using or not using certain SKUs.
Pros
- Visualization
- Charts
- Graphs
- Allow for customization.
Cons
- The setup of reports is a specialized skill that requires custom training.
- Permissions for various users are tricky to arrange and keep straight.
- I have not been able to figure out how to automate notifications. I always have to seek out the information I'm looking for.
Return on Investment
- Insights on customer data utilization do drive revenue and generate ROI against this tool.
- Affords a "place to go" to set up an "at a glance" dashboard for different customers, product SKUs, regions, etc.
- The setup is quite difficult and could be improved to drive ROI.
Alternatives Considered
CitizenOne by Portage
Other Software Used
Outreach, Crayon Intel Pro, Clari
Easy to set up and distribute
Use Cases and Deployment Scope
One of the main uses we have for Looker it's unifying the different sources of sales that we have in a single simplified dashboard for CEO with the objective of having a single source of data to drive the Business further with its current status, sales and margins. This has brought extreme value for our CEO as she never had a full 360 view of its business.
Pros
- Unify different sources of data
- Handle big amounts of data
- Provide different tools to dive in the data
Cons
- Customization of tables
- Formatting for tables
- Modeling data with connections
Return on Investment
- Included in Google business suite
- Centralized single source data Point
Alternatives Considered
Microsoft Power BI, Tableau Desktop, SQL Server Management Studio (SSMS) and Google BigQuery
Other Software Used
Microsoft Power BI, Google BigQuery, SQL Server Management Studio (SSMS), DBeaver, Microsoft Visual Studio Code
Excellent reporting tool with multiple options.
Use Cases and Deployment Scope
We are using Looker to build a Dashboard based on data coming from Jira. Our organization has over 50 Agile teams, and we use Looker to create analytics reports and use them on a daily basis to help drive team performance. The key metrics we use are team-wise metrics for products and services and velocity metrics for sprints. The Looker dashboard has been a primary source of information when we try to update our Leadership on the progress made by the team and help understand the capacity with which the team works.
Pros
- Excellent personalization option.
- Options to create multiple Dashboards.
- Options to Fav the reports and use them when required.
Cons
- The UI and interface are very basic and can be more modern.
- The color combination looks very simple and cannot be customized in reports.
Return on Investment
- Helps in driving the team's performance.
- Understand where the team lacks (In which metrics).
Alternatives Considered
Eazy CRM
Other Software Used
Greenhouse, CircleCI
