Looker Reviews and Ratings

Use Cases and Deployment Scope

Looker Studio helps us track events and user data, such as Google Ads, Microsoft Ads, Google Tag Manager, Google Search Console, and Google Business Profile events. It allowed us to keep all of our customer tracking data in one place and update things as needed, including the dates we want to track.

Likelihood to Recommend

Looker is well-suited for those who work with clients or businesses that require frequent updates to their reporting. It helps businesses grow by providing detailed data on customer behavior and search queries. From there, you are able to tweak certain campaigns. Once you create a report in Looker, simply change the dates to get updated reporting. It's less appropriate if you don't care much about customer data.

Use Cases and Deployment Scope

We use Looker studio within my large global organization to create analytics dashboards of the online performance of our company websites - both b2c and b2b. We produce a lot of 'public data' i.e. content like blogs, reports, how tos, editorial pieces, articles etc. We sync Looker studio to our other tools like Dreamdata, salesforce dc etc. to help measure attribution of content to revenue. Our site dashboards are used by many teams around the business.

Likelihood to Recommend

Based on my experience in a very large organisation where we have an analytics team and they need to share this data throughout the business in many global teams, Looker is well suited and appropriate. It means that people can self-serve the data they need at any time of day and don't need to hassle the team. It also means we can establish pre-set dashboards and reporting so that we can reduce duplication of work and speed up reporting time; thanks to integrations the data is there in always-on Looker studio reports for us to view.

Use Cases and Deployment Scope

Looker is our BI choice for our Google software and services. It is the simplest way to create dashboards and Business Intelligence reporting for your Google marketing and advertising endeavors. Although there are many, many similar pieces of software on the market, we have found that no other reporting system provides feeds from our YouTube, Google Search Console, Analytics, and Google AdSense all in one tight package.

Likelihood to Recommend

Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.

Use Cases and Deployment Scope

Looker studio allows us to create custom dashboards for marketing reports. Google PPC, SEO, etc. You can get very customizable with it and use it for funnel tracking and overall marketing data tracking for a company's online presence.

Likelihood to Recommend

I'll give it an 8-9. For a free tool, it has enough features and functionalities for business intelligence and data analysis.

Use Cases and Deployment Scope

Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example. and Looker is our go-to tool for reporting on all the users' data in our platforms.

Likelihood to Recommend

It is far better to share data with "non-data people" or at a glance than with spreadsheets. It enables quicker decision-making by giving us real-time insights.

Use Cases and Deployment Scope

Looker is used as cross cross-functional reporting dashboard, for teams to keep track of important metrics, progress of projects and overall health of features and customer activity. Each board can be customized with your own built graphs and tables, making it easier to connect data and limiting the need for individuals to dig into analytic platforms or raw data - creating a central source of truth.

Likelihood to Recommend

A great option for teams already in G-suite/Google Analytics, that are looking to create one central source of truth for reporting on product/project activity and health. Once built, tables are fairly intuitive to understand and share across your team. Multiple graphs and tables are easy to organize to ladder up into larger projects.

Use Cases and Deployment Scope

We use it as a tool for data visualisation, to help key stakeholders understand how their products are performing, if there are any issues and which areas / pain points they need to focus on. This makes it easier to control access, simplify information and ensure there is an effective data strategy across our financial company

Likelihood to Recommend

I think it is easy to adopt and as long as an individual invests time to learn how to use the tool, you can do a lot with the data. It is appropriate if you have a large range of stakeholders who don’t have strong digital analytics skills or aren’t able to self serve the information for themselves or alternatively only need to see a snapshot of the information

Use Cases and Deployment Scope

I work as the head of data and marketing campaigns in a B2B marketing agency. We are agnostic, so we use whichever tools suit the client best or what they prefer. I have a client which uses Looker studio for there reporting for a large company which has many countries.

Likelihood to Recommend

I think Looker is very well suited to smaller two mid size businesses which do not have the budget or access to other technology. It can allow for automated reports which are handy and offers a lot for free. It also allows you to pull in a lot go the Google stack into one dashboard which is great for stakeholders or if managers are short on time. There are templates as well which are great.

Use Cases and Deployment Scope

We use Looker as a reporting tool for clients. Not all clients but those where we want to be able to connect multiple data sources and more unique metrics into the one report or dashboard.

Likelihood to Recommend

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution.

It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred.

Use Cases and Deployment Scope

Looker is our main business intelligence tool that we use for for self-service analytics, pulling raw data for use with other tools, creating dashboards and reports, and for generating data visualizations. It's used across domains in our company for a multitude of use cases such as product, revenue, and operations analytics.

Likelihood to Recommend

I think Looker is really good for most mid-size and larger companies. There are cheaper tools on the market, but you get what you pay for when it comes to analytics. A smaller company could maybe make do with less, but Looker is a market leader and comes highly recommended.