Name: AdNativia
Price: 0.01 USD
Author: AdNativia

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Cross-Browser Testing

Interactive Application Security Testing (IAST)

WebOps

Development

Academic Advising

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Workflow

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Cost Management

Cloud Storage

Converged Infrastructure

Database Load Balancing

Fraud Detection

Hyper-Converged Infrastructure

IT Operations Analytics

Integration Platform as a Service (iPaaS)

MLOps

Managed DNS

Network Performance Monitoring

Release Management

Requirements Management

Solid State Drives

Time Series Databases

Tower Servers

Unified Endpoint Management (UEM)

Value-Added Resellers (VARs)

VoIP Monitoring

Website Hosting

Wireless LAN

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Brand Intelligence

Content Management

Data Management

Email Marketing

Gamification

Marketing Analytics

Marketing Automation

Mobile Advertising

Online Proofing

Press Release Management

Product Intelligence

Social Media Management

Social Media Marketing

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales

Secure Service Edge (SSE)

Security

Financial Services CRM

HIPAA Compliance

Internet of Medical Things

eDiscovery

Vertical-Specific

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Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

AdNativia

Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

Native Advertising

a dashboard screenshot from AdNativia that provides an overview of an advertiser’s account performance. The interface displays key metrics such as the total number of ads running, impressions, clicks, and overall spend, allowing for tracking and analysis of advertising campaigns. With a glance, one can appreciate the volume of traffic generated and the efficacy of the ads, highlighted by the number of clicks versus impressions. The graph at the bottom illustrates the trends over the last 30 days, presenting a comparative view of CPC impressions, clicks, and click-through rate (CTR) against the budget spent. This visual representation is an example of AdNativia’s approach to data transparency and its commitment to enabling advertisers to monitor and optimize their campaigns.

a screenshot from the AdNativia platform that showcases the 'Manage Your Ads' section, which provides a user-friendly and efficient management system for advertisers' campaigns. The interface reveals various options for each ad campaign, such as the ability to edit, pause, or even clone an ad, giving advertisers the flexibility to quickly duplicate successful campaigns without starting from scratch. Each ad is listed with an ID, name, pricing model (CPC - Cost Per Click), current status (e.g., Active), and type (Text + Image Ad).

a screenshot that displays the 'Create Ad' interface of the AdNativia platform, highlighting the initial step in crafting an advertisement. Here, advertisers can begin the ad creation process by entering essential details such as the ad's name, title, and the click-through URL that leads potential customers to their designated webpage. 

The process's step-by-step progression marked at the top, guides users from ad information to pricing, to ensure a seamless creation experience.

a screenshot that presents the 'Traffic Filter' feature within the AdNativia platform, a tool that enables advertisers to curate the flow of traffic towards their ads. With options such as "Whitelist" or "Blacklist," advertisers can specify whether to exclusively allow or block traffic from certain sources. The "Filter By" dropdown menu is set to "Publisher ID," suggesting that advertisers can target or exclude specific publishers from displaying their ads.

Below this, the "ID List" textbox awaits a list of Publisher IDs, separated by commas, which provides a straightforward method for advertisers to fine-tune where their ads will appear. This specificity allows for greater control over the ad spend and enhances the ability to target ads more effectively to the desired audience.

The addition of macro commands offers advanced customization for tracking and optimizing ad performance. Macros like `{CAMPAIGN_ID}`, `{USER_IP}`, `{COUNTRY}`, `{DOMAIN_ID}`, `{DOMAIN_ENC}`, `{PUBLISHER_ID}`, `{PLACEMENT_ID}`, `{CLICK_ID}`, and `{CLICK_COST}` can dynamically insert relevant data points into the ad URLs, allowing for granular tracking of user interaction with the ads. These tools are essential for advertisers who want to analyze data and optimize their campaigns based on user behavior and ad placement performance.

The screenshot highlights the 'Budget Settings' section of the AdNativia platform, where advertisers can fine-tune their campaign costs according to the quality of traffic they desire. With options to select from Top Level, Middle, and Low traffic quality, each with corresponding Cost Per Click (CPC) rates, advertisers have the flexibility to allocate their budget efficiently. 

For precise budget management, the platform allows setting different CPC rates for each traffic quality tier—Top Level CPC, Middle Level CPC, and Low Level CPC—with minimum rate thresholds to maintain competitive pricing.

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AdNativia

Overview

What is AdNativia?