#1 most frequent
United States of America
42.3%1,127 installations of 2,664
What is Adobe Firefly?
Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
Categories & Use Cases
Media
1 / 3
Screenshot of how to generate images from text prompts and edit them within Firefly.
Who Buys & Uses Adobe Firefly
#1 most frequent
Professional, Scientific, and Technical Services
27.0%715 installations of 2,646
“I use Adobe Firefly to produce images for sale on Adobe Stock and other stock sites.”
#2 most frequent
Information
13.8%364 installations of 2,646
“In our organization, we use Adobe Firefly for Ideation and creation for marketing campaigns.”
#3 most frequent
Manufacturing
11.4%302 installations of 2,646
“I use Firefly to brainstorm new project ideas, themes, and design elements for my graphics.”
#2 most frequent
India
14.7%392 installations of 2,664
#3 most frequent
Germany
5.4%145 installations of 2,664
Pros
- Accelerates ideation and brainstorming processes
- Generates diverse visual content from text prompts
- Offers an intuitive user interface and ease of use
Cons
- Overall image quality and detail are often insufficient for professional use
- Lacks realism and accuracy in generated people, particularly faces and hands
- Exhibits inconsistency in image generation and maintaining style
A Review of Adobe Firefly
Use Cases and Deployment Scope
I use Adobe Firefly to produce images for sale on Adobe Stock and other stock sites. I use any of the various models available, in addition to a number of the partner models, especially Gemini 2.5 and Gemini 3. I have also used Adobe Firefly to produce a handful of videos that I eventually uploaded to Adobe Stock, each of which met Adobe's quality standards.
Pros
- Works particularly well within Photoshop with Generative Fill and Expand.
- Low cost relative to the type of one's Adobe Cloud subscription.
- The advantage of Adobe Firefly's production of multiple results compared to partner models, though with the expectation that edits will sometimes be required.
- A relatively easy to use user interface.
Cons
- Forum posts indicate that individuals new to AI need more clear instruction on how to find tutorials.
- Recent forum posts indicate a number of users are experiencing bugs, though it is difficult to tell from their posts if they are using Adobe Firefly correctly, given the sparse details they provide.
- Continued efforts to train Adobe Firefly, particularly with photo realistic images and the human anatomy.
Return on Investment
- The production of AI can be expensive. As an individual and not part of a team, and in the market of selling stock assets, it is important to keep my costs as low as possible.
- The built-in features of Adobe Firefly within Photoshop help keep costs (if any, depending on one's Adobe Cloud subscription) to a minimum.
- I personally prefer a payment structure based on generative minutes, rather than credits, but that issue is subject to one's opinion.
Usability
Other Software Used
Adobe Illustrator CC, Adobe Premiere Pro
Adobe Firefly for Multimedia Design
Use Cases and Deployment Scope
For business purposes, I use Adobe Firefly via the actual Adobe Firefly app, as well as via Adobe Express and Photoshop to help me to speed up the time on basic brainstorming for visual ideas.
Pros
- In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
- In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
- In Adobe Photoshop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.
Cons
- Adobe Firefly could add some improvement by making people look more realistic. Some of my prompts resulted in people's faces or body parts being distorted, or missing fingers. When this happens I find that if I resubmit the prompt a couple of times with more direction the final result often comes out better. But it would be nice if I could get a good result with one or two prompts tops.
Return on Investment
- The best ROI Adobe Firefly has on my overall business objective is its ability to create an abundance of creative concepts based on prompts, which in turn saves me days on doing the process manually. This not only saves me time but also cuts down on the cost to my clients while simultaneously helping me to look extremely proficient.
- Another Return on Investment with using Adobe Firefly is not needing to purchase access to trademark, patent or copyright material. Adobe Firefly only uses approved Adobe Stock video, images and graphics, which means that I can feel free to create stellar content via Adobe Firefly without worrying about infringing upon someone's intellectual property. This peace of mind is Priceless!
Usability
Other Software Used
Adobe PhotoShop, Adobe Illustrator CC, Adobe Premiere Pro, Adobe Express, Adobe InDesign
Adobe Firefly in Creative workflow
Use Cases and Deployment Scope
We use it for custom image and video generations to be used in various marketing materials. It allows us to create customize content without costly shoots or generic stock imagery. We use it for storyboards and then create stills into custom video to be edited in Premier.
Pros
- High resolution
- Multiple AI tools on one platform
- Integration into other Adobe apps
Cons
- Better video generation with audio
- More realistic imagery of people
Return on Investment
- It's reduced the need for costly subscriptions
- It's reduced the need for b-roll shoots and live action productions
Usability
Alternatives Considered
Imagen
Other Software Used
Adobe PhotoShop, Adobe InDesign, Adobe Illustrator CC
Adobe Firefly Review
Use Cases and Deployment Scope
We utilize Adobe Firefly for content building in coordination with our media department. We occasionally utilize it in helping us edit in Photoshop as well.
Pros
- Adobe Firefly works very well at generating images when the prompts are specific
Cons
- Adobe Firefly sometimes does not accurately listen to the prompts, generating random results that don't represent what we ask for.
Return on Investment
- It has been mostly positive with a few hiccups that have created delays. It has sped up our delivery times, increasing customer satisfaction
Usability
Excellent generative AI tool
Use Cases and Deployment Scope
Working in the Business Development Services department, we use Adobe Firefly and it's generative AI features across various publications. We use it to generate imagery for our research reports, we use it to enhance photos that were done inhouse, to a professional grade quality. We use it for photo retouching, upscaling, or expanding the existing imagery. All of these tasks can now be done at a significantly cheaper level, by less experienced designers, and allow us to produce higher quality outputs than before, resulting in winning more business for us.
Pros
- Generative fill
- Generative expand
- Image generation
Cons
- Quality of the ouputs
- Realism of the outputs
- Options to adjust the prompt
Return on Investment
- Extreme time savings resulting in more effiicient work allocation
- Higher quality ouputs resulting in winning more business
Usability
Alternatives Considered
Google Gemini
Other Software Used
Google Gemini
