Adpoint

Adpoint is an enterprise resource planning (ERP) solution specifically designed for media companies to streamline their advertising and subscription revenue management processes. According to the vendor, Adpoint is suitable for media companies of all sizes, ranging from small publishers to large media organizations. It caters to various professionals and industries, including publishers, advertising agencies, media sales teams, sales operations and support teams, as well as strategic project directors.

Adpoint CRM: Adpoint CRM aims to streamline media sales processes with its tailored customer relationship management (CRM) solution. It provides centralized lead, contact, and opportunity management, offering a comprehensive view of customer interactions and history. The vendor claims that Adpoint CRM facilitates effective communication and collaboration between sales teams and clients.

Adpoint OMS: Adpoint OMS offers an omnichannel advertising sales management solution designed for media companies. It integrates multiple functionalities such as customer relationship management (CRM), order management system (OMS), finance, and analytics. The vendor states that Adpoint OMS streamlines the end-to-end advertising sales process, from lead generation to campaign execution and billing. It also provides real-time visibility into campaign performance and revenue.

Adpoint Finance: Adpoint Finance provides comprehensive finance management capabilities specifically tailored for media companies. It aims to streamline financial processes associated with advertising and subscription revenue management. According to the vendor, Adpoint Finance automates invoicing, billing, and revenue recognition, enabling accurate and timely financial reporting and analysis.

Adpoint Analytics: Adpoint Analytics offers robust analytics capabilities for media companies to derive actionable insights from advertising and subscription revenue data. It provides real-time dashboards and reports to monitor campaign performance, revenue, and key metrics. The vendor claims that Adpoint Analytics supports data-driven decision-making and optimization of sales strategies, helping identify revenue growth opportunities, trends, and patterns.

Amplio: Amplio enables publishers to monetize their audience and attract new subscribers. It offers customized, data-driven customer journeys to engage readers and simplifies the setup and management of personalized marketing campaigns. The vendor states that Amplio provides analytics and reporting to measure campaign effectiveness and return on investment (ROI).

Adpoint Plus: Adpoint Plus enhances the capabilities of Adpoint with additional features and functionalities. It includes advanced tools for sales forecasting, territory management, and performance tracking. The vendor claims that Adpoint Plus seamlessly integrates with other systems and platforms, allowing for customization to meet the unique requirements of media companies.

Self-Service Suite: The Self-Service Suite empowers advertisers and agencies with self-service capabilities. It enables them to independently create, manage, and track their own advertising campaigns. The vendor states that the Self-Service Suite offers a user-friendly interface for ad creation and submission, streamlining the approval and delivery process for self-service advertising.