Aprimo Reviews and Ratings

Rating: 9.3 out of 10

Score

9.3 out of 10

Community insights

TrustRadius Insights for Aprimo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to their specific needs. Users appreciate Aprimo's AI capabilities, particularly its ability to automatically add metadata and tags, as well as its feature for discovering duplicate assets. This automation has significantly improved efficiency and saved time for users.

One of the key use cases of Aprimo is its centralized process for campaign management. This feature greatly reduces risks and improves outcomes for organizations by providing a streamlined approach to planning, executing, and tracking marketing campaigns. Additionally, Aprimo DAM solves the problem of managing security for different user groups and allows for easy sharing of content with global stakeholders. The platform also addresses workflow problems by providing controlled availability of assets and searchability in a library format, which benefits both creative and administrative teams.

Another notable use case of Aprimo is its capability to serve as a centralized repository for content marketing. By housing all content-related activities in one place, Aprimo enables users to efficiently plan, create, store, and distribute content. Additionally, Aprimo's seamless integrations with popular reporting tools make it easier for users to generate reports and analyze the performance of their content strategies.

Many customers appreciate Aprimo's customization options and deep understanding of marketing. These features allow users to tailor the platform to their specific requirements and optimize their marketing operations. Furthermore, Aprimo serves as the single source of truth for digital assets and facilitates content sharing between different regions and syndication to downstream systems.

Aprimo is widely used across various industries for managing direct marketing campaigns, selecting customers for email sends, SMS communications, and surveys. It is also implemented as an audit trail and asset management system to ensure compliance with marketing rules and standards. Moreover, Aprimo is chosen as a Digital Asset Management tool for Intellectual Property, serving functions such as cataloging, creation information appending, production coordination, asset approvals, scheduling, and workflows.

Overall, Aprimo's versatile features and intuitive interface make it a valuable solution for users seeking to streamline marketing operations, improve collaboration, and effectively manage their digital assets and content throughout the campaign lifecycle.

Reviews

33 Reviews

Take a look into Aprimo

Rating: 9 out of 10

Incentivized

June 7, 2023

Use Cases and Deployment Scope

We currently use the Aprimo DAM and Productivity. We have been using the DAM for about two years to store and manage our content as well as syndicate it out to some of our other systems. Just in the last month or so we started using Aprimo productivity to facilitate and support the projects we are running with the agencies we work with.

Pros

Provide a single source for finding content
Provide a project management tool that allows newly created content to automatically be available in the DAM
Provide different features to help sort, maintain, and find content

Cons

Being able to update asset type across multiple images
easier maneuverability throughout platform. The Power BI is much more useful to my type of work.
Shareability of collections without having to add each individual person and give them access to edit

Likelihood to Recommend

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together.

Verified User

Account Manager in Marketing (10,001+ employees)

Vetted Review

2 years of experience

Aprimo for the win!

Rating: 10 out of 10

Incentivized

July 30, 2022

Use Cases and Deployment Scope

We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.

Pros

Flexibility to work with our specific needs not just out of the box product.
Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
Ease of getting approvals documented from various stakeholders without delays.

Cons

Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.

Likelihood to Recommend

As mentioned, we have had our Aprimo interface custom built with our Aprimo partners so it has delivered exactly what we needed. Our company was highlighted as an Aprimo VIP award winner.

Stacey Hunsdon

VP Email Marketing in Marketing at MUFG Union Bank (5001-10,000 employees)

Vetted Review

2 years of experience

A DAM System that lives up to the promise

Rating: 10 out of 10

Incentivized

July 18, 2022

Use Cases and Deployment Scope

Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.

Pros

AI Image Tagging
Multiple Asset Editing
Dashboard Layout and UI

Cons

Power Workspace ease of use
Split of onboarding teams in technical vs. less technical

Likelihood to Recommend

Aprimo is well suited to organize digital assets, the system can be programmed (with thoughtful planning) to create opportunities to improve workflows and allows customized security on those digital assets.

Will Smith

Graphic Designer in Marketing at Perkins Coie (1001-5000 employees)

Vetted Review

Alcatel-Lucent Enterprise and Aprimo - a success story

Rating: 9 out of 10

Incentivized

June 1, 2022

Use Cases and Deployment Scope

ALE’s marketing focus is driving growth and meeting targets

for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is

central to managing all of our marketing content and approvals, including

sharing ‘campaign in a box’ collateral with partners and providing a library to

support our sales team.

Pros

Powerful DAM that is highly configurable to ALE’s specific needs and processes
Flexible integrations with other applications e.g. Sitecore, Brightcove
Backed by helpful and knowledgeable support team.

Cons

Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.

Likelihood to Recommend

Aprimo is well suited to an organization like ALE with very

specific requirements around the management of marketing content. I would

expect it to be less relevant to smaller businesses that just need a

lightweight solution and don’t have the internal resource to maintain a

sophisticated DAM.

Christophe Zaimeche

Web operation Manager in Marketing at ALE International (1001-5000 employees)

Vetted Review

5 years of experience

View profile

Impressed with Aprimo

Rating: 9 out of 10

Incentivized

May 15, 2022

Use Cases and Deployment Scope

We use Aprimo to submit work through the Marketing & Communications Services Dept (my dept). This work gets assigned to our copywriters/designers. It's an easy way to manage how much work we have in our area. We love the fact that several users can be reviewing the creative at one time and make their comments easily in the annotation viewer.

Pros

When there is an issue, Aprimo gets us back up and running in no time.
Everyone at Aprimo is friendly and easy to work with.

Cons

I'm happy with Aprimo.

Likelihood to Recommend

I absolutely love working in Aprimo and I live in this system all day. Their team has always gone above and beyond to help us get situated and address issues right away.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

9 years of experience

DAM

Rating: 10 out of 10

Incentivized

May 15, 2022

Use Cases and Deployment Scope

We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is important for us to incorporate automatically metadata, and tags, and discover asset duplicates. Other things is necessary for us to have easy workflows to share assets.

Pros

AI
Workflow
Find assets
UX
Permission, rules, etc.

Cons

Prices
Didn't have any tool to accelerate the asset download and upload like the main competitor.
I didn't see a very big interest at the begin when i touch.
I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
Spanish support.
Demo in Spanish

Likelihood to Recommend

Our big issue was 2 things:

-Spanish support was poor.

-Pre sales were so complicated to get attention or information. Maybe need to pay more attention in my case. We expected more at the beginning.

I received great support by chatting with Annete. We received a trial version that was great and clarify for all teams.

Pablo Rizzi

Corporate SSII Business Relationship Manager in Information Technology at YPF (10,001+ employees)

Vetted Review

View profile

Aprimo, journey well done so far

Rating: 10 out of 10

Incentivized

February 24, 2022

Use Cases and Deployment Scope

We use Aprimo's Plan & Spend Marketing Operations and Digital Asset Management modules on its SaaS offering. It provides a single platform to manage digital assets right from conceptualization of campaign/launch until its usage. Makes it easy to track the readiness and usage of digital assets. Enables tracking and appropriate management of digital rights.

Pros

Integrated environment
Nice user journey
Provides modern integration capabilities
Well performing applications

Cons

Not much, if I have to say something then it would be it can expand its native integration capability or provide plug and play framework basis endpoints and data contracts between heterogeneous applications.

Likelihood to Recommend

Digital Asset Management includes managing different activities on them and usage/track and distribution.

Verified User

Consultant in Information Technology (10,001+ employees)

Vetted Review

2 years of experience

Aprimo Review

Rating: 8 out of 10

Incentivized

February 15, 2022

Use Cases and Deployment Scope

We use Aprimo for Marketing campaign management. Using this system provides us with a clear trail of all marketing projects booked in and a log of the review cycle process it was put through.

Pros

Workflows
Digital Asset Management
Customer Services

Cons

User experience

Likelihood to Recommend

Campaign Management-well suited

Verified User

Employee in Marketing (5001-10,000 employees)

Vetted Review

5 years of experience

Aprimo - Excellent DAM & Marketing Ops Platform

Rating: 8 out of 10

Incentivized

January 19, 2022

Use Cases and Deployment Scope

Aprimo was selected to the Digital Asset Management tool for our Intellectual Property. Initially, the use case was for IP cataloging and appending of a chain of creation information, but we have since moved to use this as a production tool and are increasingly using the Operations function for asset approvals, scheduling, and other workflows.

Pros

Digital Asset Management
Process Comliance
Process Automation

Cons

UX is improving, but has ground to cover
Support documentation is patchy
The backend requires a long time to master

Likelihood to Recommend

Great Digital Asset Management - highly customizable framework product that can be used in most IP generative businesses. Compliance is also a really strong suit - heavily regulated industries and marketing within them being particularly suited to the product.

Verified User

Manager in Legal (1001-5000 employees)

Vetted Review

3 years of experience

Aprimo DAMN good!

Rating: 10 out of 10

Incentivized

January 17, 2022

Use Cases and Deployment Scope

I use Aprimo DAM as Digital Asset Librarian with a

Librarian account. My main duty is to review the materials that contributors add

to the DAM. I usually work with Aprimo MO managing tasks, and the DAM Library

managing collections.

The main business problem that the product

addresses is the level of interactivity that the user can have with the platform,

there is a lack regarding the interaction that the user can do with the assets,

as for example rate content, like, etc.

Pros

New look and feel of the interface
User support and quarterly updates
Training opportunities

Cons

Missing functionalities from the old UI and the new UI
Needs to improve the search engine
Possibility to extract more reports/analytics by the administrators
More tooltips for advanced search

Likelihood to Recommend

Aprimo is well suited when users must ingest and store

assets for inspiration and reutilization, content sharing, sharing collections.

Verified User

Administrator in Information Technology (10,001+ employees)

Vetted Review

25 years of experience

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