Aprimo Reviews and Ratings

Use Cases and Deployment Scope

We currently use the Aprimo DAM and Productivity. We have been using the DAM for about two years to store and manage our content as well as syndicate it out to some of our other systems. Just in the last month or so we started using Aprimo productivity to facilitate and support the projects we are running with the agencies we work with.

Likelihood to Recommend

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together.

Use Cases and Deployment Scope

We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.

Likelihood to Recommend

As mentioned, we have had our Aprimo interface custom built with our Aprimo partners so it has delivered exactly what we needed. Our company was highlighted as an Aprimo VIP award winner.

Use Cases and Deployment Scope

Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.

Likelihood to Recommend

Aprimo is well suited to organize digital assets, the system can be programmed (with thoughtful planning) to create opportunities to improve workflows and allows customized security on those digital assets.

Use Cases and Deployment Scope

ALE’s marketing focus is driving growth and meeting targets

for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is

central to managing all of our marketing content and approvals, including

sharing ‘campaign in a box’ collateral with partners and providing a library to

support our sales team.

Likelihood to Recommend

Aprimo is well suited to an organization like ALE with very

specific requirements around the management of marketing content. I would

expect it to be less relevant to smaller businesses that just need a

lightweight solution and don’t have the internal resource to maintain a

sophisticated DAM.

Use Cases and Deployment Scope

We use Aprimo to submit work through the Marketing & Communications Services Dept (my dept). This work gets assigned to our copywriters/designers. It's an easy way to manage how much work we have in our area. We love the fact that several users can be reviewing the creative at one time and make their comments easily in the annotation viewer.

Likelihood to Recommend

I absolutely love working in Aprimo and I live in this system all day. Their team has always gone above and beyond to help us get situated and address issues right away.

Use Cases and Deployment Scope

We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is important for us to incorporate automatically metadata, and tags, and discover asset duplicates. Other things is necessary for us to have easy workflows to share assets.

Likelihood to Recommend

Our big issue was 2 things:

-Spanish support was poor.

-Pre sales were so complicated to get attention or information. Maybe need to pay more attention in my case. We expected more at the beginning.

I received great support by chatting with Annete. We received a trial version that was great and clarify for all teams.

Use Cases and Deployment Scope

We use Aprimo's Plan & Spend Marketing Operations and Digital Asset Management modules on its SaaS offering. It provides a single platform to manage digital assets right from conceptualization of campaign/launch until its usage. Makes it easy to track the readiness and usage of digital assets. Enables tracking and appropriate management of digital rights.

Likelihood to Recommend

Digital Asset Management includes managing different activities on them and usage/track and distribution.

Use Cases and Deployment Scope

We use Aprimo for Marketing campaign management. Using this system provides us with a clear trail of all marketing projects booked in and a log of the review cycle process it was put through.

Likelihood to Recommend

Campaign Management-well suited

Use Cases and Deployment Scope

Aprimo was selected to the Digital Asset Management tool for our Intellectual Property. Initially, the use case was for IP cataloging and appending of a chain of creation information, but we have since moved to use this as a production tool and are increasingly using the Operations function for asset approvals, scheduling, and other workflows.

Likelihood to Recommend

Great Digital Asset Management - highly customizable framework product that can be used in most IP generative businesses. Compliance is also a really strong suit - heavily regulated industries and marketing within them being particularly suited to the product.

Use Cases and Deployment Scope

I use Aprimo DAM as Digital Asset Librarian with a

Librarian account. My main duty is to review the materials that contributors add

to the DAM. I usually work with Aprimo MO managing tasks, and the DAM Library

managing collections.

The main business problem that the product

addresses is the level of interactivity that the user can have with the platform,

there is a lack regarding the interaction that the user can do with the assets,

as for example rate content, like, etc.

Likelihood to Recommend

Aprimo is well suited when users must ingest and store

assets for inspiration and reutilization, content sharing, sharing collections.