Aprimo - Excellent DAM & Marketing Ops Platform
January 19, 2022

Aprimo - Excellent DAM & Marketing Ops Platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketing Operations
  • Aprimo DAM

Overall Satisfaction with Aprimo

Integration with platforms such as Adobe CC is good, but sometimes a little buggy. Custom-designed connectors - such as those to work with video distribution platforms - have been a little more difficult to have implemented.
Aprimo was selected to the Digital Asset Management tool for our Intellectual Property. Initially, the use case was for IP cataloging and appending of a chain of creation information, but we have since moved to use this as a production tool and are increasingly using the Operations function for asset approvals, scheduling, and other workflows.
  • Digital Asset Management
  • Process Comliance
  • Process Automation
  • UX is improving, but has ground to cover
  • Support documentation is patchy
  • The backend requires a long time to master
  • Improval in compliance from automated approvals
  • Faster approval turnaround times (50%+ in some cases)
  • Much better access to assets within the company

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?


Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


I came onto the team after the selection process.
Great Digital Asset Management - highly customizable framework product that can be used in most IP generative businesses. Compliance is also a really strong suit - heavily regulated industries and marketing within them being particularly suited to the product.