Name: Bidscube
Author: Bidscube

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Performance Testing

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Intellectual Property (IP) Management

Internal Communications

Payment Facilitation

Workflow

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Change and Configuration Management

Cloud Storage

Custom Software Development Services

Data Deduplication

DevOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Migration

Mobile Identity

Network Performance Monitoring

Privileged Access Management

Requirements Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Market Research

Marketing Automation

Online Reputation Management

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Secure Service Edge (SSE)

Security

Aviation

Church Management

Donor Management

Financial Services CRM

Fleet Management

Hospital Management

Internet of Medical Things

Veterinary

Vertical-Specific

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Bidscube is an AdTech company specializing in the development of programmatic ecosystems that connect publishers and advertisers. Their suite of solutions includes a White Label AdExchange, Supply-Side Platform, Demand-Side Platform, and BidsCube Community. Bidscube caters to companies of all sizes, from small businesses to large enterprises, engaged in digital advertising and programmatic buying. Their products are utilized by advertising agencies, digital publishers, advertisers, ad networks, and RTB partners.

## Key Features

**Supply-Side Platform**: Bidscube offers publishers a supply-side platform to monetize their ad inventory by connecting them with advertisers. Publishers can manage inventory, establish pricing rules, and access real-time reporting and analytics. The platform supports various ad formats and provides access to demand from multiple ad networks and DSPs through programmatic auctions.

**BidsCube Community**: The BidsCube Community is a platform that facilitates collaboration and information exchange among publishers, advertisers, ad networks, and RTB partners. Users can share insights, discuss industry trends, and access educational resources, webinars, and events.

**White Label AdExchange**: Bidscube provides a white-label ad exchange solution that allows companies to create their own programmatic advertising marketplace. Companies can customize the platform with their branding, onboard publishers and advertisers, set pricing rules, and manage the entire ad serving process. The white-label ad exchange offers real-time reporting and analytics.

**Demand-Side Platform**: Bidscube offers advertisers a demand-side platform (DSP) for managing and optimizing programmatic ad campaigns. Advertisers can access a wide range of ad inventory through real-time bidding and leverage advanced targeting capabilities. The DSP enables advertisers to set campaign budgets, bidding strategies, and track performance through real-time reporting.

**Integrated VAST Adapter**: Bidscube's supply-side platform includes an integrated VAST adapter for video advertising. Publishers can seamlessly integrate their video ad inventory with the platform and access demand from advertisers.

**Advanced Targeting Options**: Bidscube's demand-side platform offers advertisers powerful targeting options to reach their desired audience. Advertisers can leverage demographic, geographic, and behavioral targeting to optimize ad campaigns and improve performance.

**Real-Time Reporting and Analytics**: Bidscube's platforms provide real-time reporting and analytics to publishers and advertisers. Users can track ad campaign performance, monitor revenue, and gain valuable insights for optimization.

**Various Ad Formats and Devices**: Bidscube's supply-side platform supports a variety of ad formats, including display, video, native, and mobile. Publishers can monetize their inventory across different devices, maximizing exposure and revenue opportunities.

**Fast BidResponse Time**: BidsCube Community ensures fast BidResponse time of less than 2ms, facilitating efficient transactions between publishers and advertisers.

**Comprehensive Campaign Management**: Bidscube's demand-side platform offers comprehensive solutions for creating and managing advertising campaigns. Advertisers can set campaign budgets, bidding strategies, and ad creative, and track performance through real-time reporting.

Kenshoo

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

Bidscube

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Bidscube

Overview

What is Bidscube?