TrustRadius Insights for Branch are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Branch is the linking platform for ALT - every link that is clicked is a Branch link. As a deep linking provider, Branch links help ALT take users to the preferred endpoints we want across desktop and mobile. We also leverage Branch's data to understand our customers across all platforms - specifically plugging it into our Amplitude instance for richer insights.
Pros
deep linking
mobile attribution
integrating with other tools
easy to use dashboard with no "User" limits
simple UI
Cons
Easier link configuration.
Clearer depictions of what's being tracked where in terms of data.
Clearer callouts on what is going to be a "deep link" vs a normal marketing link.
Likelihood to Recommend
Branch is the gold standard linking platform - other services like appsflyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice
We use branch as an MMP for our clients. The clients already have their MMP set up and we help them to run the marketing campaigns. This product helps the client measure attribution and show the results on their webpage. Branch.io solves some of the basic tracking problem, such as universal linking and and mobile app attribution
Pros
Attribution
Reporting
Medias integrations
Cons
Acceses
Integrating partners
Dashboards
Likelihood to Recommend
It is a very good MMP, but not as known as Appsflyer or Singular. They have a very good support and agency access. The measurement is ok, and it works fine. It could improve on some other aspects such as the dashboard reporting. The only thing is that is not as known as other parters such as Appsflyer
In our company, we use Branch mainly as an attribution platform for some of the mobile brands in the market. Measurement is one of the key aspects we appreciate about this application and tracking of user event realization. Branch.io solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
Pros
User acquisition
Deep linking
Reporting
Cons
Amount of features
Dashboards
Mobile app
Likelihood to Recommend
It has a lot of capabilities that can help with marketing, tracking, and reviewing crucial company data. It's quick and simple to use. It's also simple to understand for marketing professionals. On the downside, it could offer a mobile app to analyze the information when not on the computer; nevertheless, super useful.
Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effort to create a more cohesive experience for the user. Directing the user to their mobile app vs the website is a better experience for many reasons. In this case is was to eliminate the extra step of logging in and having to tie a user to a store. Within the app this has already taken place and is much easier for the user to carry on with the experience
Pros
Deep linking into mobile app
Integrations with other tools
Cons
Reporting
Likelihood to Recommend
Using specific Branch parameters we launched and seen the expected behavior on mobile, with all “Order” links pointing to the app, and all other links pointing to a browser.
Branch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.
Pros
Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Cons
The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
That's it I guess. For the rest there is nothing more to improve.
Likelihood to Recommend
It's well suited for marketing campaigns, both paid and organic. It is less appropriate for Google UAC campaign performance tracking.
My company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.
Pros
Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
Cons
Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Likelihood to Recommend
<ul><li>Good case: provide deep links to content.</li><li>Weak case: None</li></ul>
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.
Pros
Branch is very good with deep linking.
Branch provides good attribution.
Branch is really helpful in driving app installs and redirections for ads.
Branch deferred deep linking is great.
Cons
Dashboard still needs features like partner dashboard.
Branch doesn't work very well on Instagram.
The analytics are very limited.
Likelihood to Recommend
If you want to run ads and drive app install Branch is great. If you have a mobile app only, then driving traffic from social media, in-app sharing and ads are best.
Branch is being used in our core application creating links that are shared between users across multiple social media apps. The links direct them to the right content and allows us to identify the context quickly, independent of the platform where they are coming from. This problem was over complex before we decided to search for a tool that covered this necessity and after adopting Branch we can focus our efforts on other things that can apply even more value into our products.
Pros
Capture our customer input across all the platforms regardless of their OS.
Handle custom URI schemes without any trouble.
Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.
Cons
I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.
Likelihood to Recommend
For any apps that have content to be shared between users, Branch is a tool that I'll recommend always.For apps that are already looking to be built on the PWA side of the things, I think Branch will overcomplicate some things. This is where Branch can simplify things and improve the experience with custom libraries and plugins for the most popular Frameworks and Routing libraries out there.
We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.
Pros
Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.
Cons
To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.
Likelihood to Recommend
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
<div>The most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business.
</div><div>Although Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits.
</div><div>The main business problems I am solving with Branch are the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
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Pros
Ability to create multiple links almost automatically.
Great analytics data.
Organization of all my business links.
Cons
The UX of the platform.
The signing in process.
You'll need some level of knowledge and preparation to use it in your organization.
Likelihood to Recommend
Mainly, the analytics that Branch provides about my links. It's really useful to keep track of, in almost real-time, what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
