Branch metrics
March 02, 2019

Branch metrics

Prashant Mahajan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Branch

We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.
  • Branch is very good with deep linking.
  • Branch provides good attribution.
  • Branch is really helpful in driving app installs and redirections for ads.
  • Branch deferred deep linking is great.
  • Dashboard still needs features like partner dashboard.
  • Branch doesn't work very well on Instagram.
  • The analytics are very limited.
  • Increase app install by driving traffic to the Playstore.
  • Increase CTR by deferred deep linking from ads
  • Optimizing budget by giving accurate attribution.
Deep linking is better. AppsFlyer has more integrations.
If you want to run ads and drive app install Branch is great. If you have a mobile app only, then driving traffic from social media, in-app sharing and ads are best.