Braze

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Brands of all sizes can use Braze to create personalized and targeted campaigns across various channels. Braze includes the ability listen to customers, understand what their behavior is signaling, and then act by sending customers the right message, through the right channel, at the right time.

For B2B marketers, Braze's customer engagement suite provides ways to engage prospects and customers, from lead acquisition strategies to product-led sales and growth initiatives, to churn prevention. Marketers can set up account-based segmentation, use a lead-scoring canvas to score leads in real-time before hand off to account reps, and also use Braze webhooks to create and update leads in Salesforce Sales Cloud (now Agentforce Sales) through a community-submitted integration.

Braze also provides a REST API to allow marketers to track users, send messages, and export data, among other use cases. Braze either extends its capabilities or speeds implementation into a martech stack through a number of technology partnerships. These include data warehouses (Databricks), observability tools (Datadog), CDPs (Amperity), digital asset management (Cloudinary) and other various tools (AppsFlyer, Heap, InboxMonster, etc.).

Braze states its average time-to-value is six weeks across a customer base of hundreds of brands. Their typical range of time to integrate Braze into a marketing stack is 30 to 180 days, with most accounts, according to Braze completing their integration within 45 to 60 days. Factors include campaign migration complexity, email volume, organizational complexity, and data infrastructure complexity.