Braze Pricing

“Braze is worth the cost for a large organisation like ours to ensure we're best in class in customer engagement. … Our business model is a little complex, which means we service our database, send comms on behalf of clients, and clients can also purchase a Braze license via us to benefit from our economies of...”

“Reduced spend on marketing automation platforms Increased ROI with the ability to do complex customer journeys Increased ROI with the ability to do more personalization and segmentation.”

“Pricing - Pricing needs to be looked at. … Braze is currently in the implementation process in our company Many of my colleagues find it very exciting Easy to use and value for money.”

“Decreased TCO - easy to maintain Decreased turn-over - certified professionals don't get poached all the time It is not a cheap platform, and needs to be well used to generate ROI. … As for pricing, Braze has different pricing depending on the industry, so I would say that it can fit most pockets and budgets.”

“Active Campaign is not in the list, but in general, it is significantly less powerful and requires a subscription and add-on pricing structure, which is not good for a start-up in a scale-up phase.”

“Reliable and good at scale (as in, you are sending out a lot of messages every day/month/etc).
Otherwise, unsure if cost is worth it.”

“Braze could offer more tier based cost effective solutions for users who only integrate minimally.”

“Higher Conversion Through Upselling: We use Braze to promote premium credits and advanced editing tools, nudging free-tier users toward paid plans.”

“Customer Flows - we have the ability to be as cost effective as possible by leveraging our free channels first, and then we can distribute paid media if it reaches that point. … Our cost per purchase has decreased as well due to us knowing more about our customers.”

“They were not fully transparent about carrier fees during the sales process so that has been a significant extra cost that we didn't plan for.”

“Braze allows for a better ROI on emails sent and a better package of capabilities than what we were using with Mailchimp.”