Related Quote from Greg N. Bogosian
our KPI's for the channel. Easy to manage campaigns and workflow structure. Cost per email versus return on send is good.
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
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The following is a quick overview of editions offered by other software in similar categories
our KPI's for the channel. Easy to manage campaigns and workflow structure. Cost per email versus return on send is good.
recommendation tool. It seems like a large investment until you add up the cost for all of those tools.
recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting.
income generators for the business. It has been a consistent partner. The cost is easily recouped by the revenue provided. The Bronto support is excellent
great tool but ever since it was bought by Oracle it seems to be very expensive compared to alternatives.
you will need to develop the experience curve by yourself. Sending the pricing policy is based on a CPM logic. … allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
the same capabilities but was half the price. … Bronto has been the best because of the price point and the ease of use, but yet it
Oracle brand, so there is going to be an Oracle price tag associated with it... There are separate charges that a typical user will have to pay for. For … for email tracking and browsing history that were not included in the base price.
a la carte features, but a lot comes with the 'basic' set up. Could be cheaper to get 'into Bronto' then. Still get a good amount for what you are paying
require large teams to execute list segmentation. Bronto has been a more affordable and easier to use solution. Segmentation - Smart list segmentation is
large email list or do not think you will segment much, there are much cheaper options that are plenty powerful.
it lacks in A/B testing and reporting. For what it does well, much less expensive options are available.
They stack up relatively the same. We selected Bronto based on cost and service.
I wish the editor performed much better to encounter a better value of this tool
engagement (our open rate hovers around 60% or more) The platform is quite expensive so the ROI will be something our team will be evaluating, especially since
content, not just images Hosting fees for images fees - it's ridiculous how much or that this is even a fee considering how cheap storage space is these days
Training. Help users be successful without charging them an arm and a leg. It's too damn expensive. There are TOO many dropdowns/menus. Consolidate
marketing efforts as it allows us to reach a much larger target at a lower cost and faster response time than other marketing avenues. Bronto's detailed … marketing efforts as it allows us to reach a much larger target at a lower cost and faster response time than other marketing…
Most add-ons are very expensive. Support to set up our API was pretty non-existent. Communication with
how-tos on using features within the platform - not just purchase this new expensive module. I would like to be able to edit a scheduled email rather than having … same email to everyone regardless of interest, you will not get as much value.
I wish it was not volume commitment pricing but pay as you go - difficult to manage strong growth of file with having
Bronto pricing is sometimes a bit tricky so my recommendation for this is platform for … done with Mailchimp and require a middle of the road email client with the pricing to match. Make sure you have calculated your email volume correctly because
The way they approach pricing is very, very problematic. They charge fees for features that either should be baked into the … wildly different pricing quotes from reps a few months apart. We can't help but feel like they are deceptive on pricing. And their pricing and billing practices … Bronto is not…
If price isn't an issue, and you need a lot of reporting tools, Bronto Marketing Platform is a great system. … looked at when our company changed email addresses but we found it too expensive for our needs. … If price isn't an issue, and you need a lot of reporting tools, Bronto Marketing Platform … Found anot…