Bronto is a powerful and easy-to-use email management system
November 17, 2017

Bronto is a powerful and easy-to-use email management system

John Hunt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto is the complete email management solution for our company. We manage and segment our email contacts for both our B2B and B2C sites. It helps us maintain a diverse set of contacts in one place which helps us to be more efficient in segmenting and personalizing the email experience we provide to our customers.
  • Drag and Drop functionality
  • Smart automation and list segmentation
  • Visual drag and drop email builder
  • Automatic video integration (provide URL and it should create email element)
  • On-the-fly segmenting in workflows
  • Easier integration with Facebook custom audiences via API
  • Positive ROI when it comes to time spent on managing and maintaining lists
  • Positive ROI as it relates to nurturing and following up with buyers in the eCommerce environment
  • Save development time because the integration is very easy to connect with our legacy systems
Much more visual, easier to use, stronger automation ability. When I first saw the Bronto demo I was amazed at how easy it was to set up all of the basic email functionality a business would use.
Excellent email marketing tool for use in general email and eCommerce email applications. Utilizing additional apps such as the browse recovery app can help boost sales in an eCommerce situation. Solid segmenting allows you to batch customers with specific attributes and behaviors into multiple segments. Even simple message duplication allows for sending out additional messages without a lot of time to reformat.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Dashboards
9
Standard reports
9
Custom reports
7