Overall Satisfaction with Bronto Marketing Platform
Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point expiration reminders, birthday offers, and other special e-mail only exclusive offers. It addressed our need for an email service platform.
- Positive impact on deliverability
- Good ROI
- Ease of use, time saving efficiency
We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive segmentation. Journeys for both daily sends and automations are also more available and easier to use in other platforms.
If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.