Experience with Bronto and Deliverability
June 04, 2020

Experience with Bronto and Deliverability

Marie Sporich | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point expiration reminders, birthday offers, and other special e-mail only exclusive offers. It addressed our need for an email service platform.
  • Top for deliverability
  • Ease of use in sending e-mails daily
  • Easy to use analytics
  • Heat maps for email clicks
  • Not a lot of built-in insights
  • Not great for advanced or predictive segmentation
  • Not a lot of plugins available
  • Positive impact on deliverability
  • Good ROI
  • Ease of use, time saving efficiency
We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive segmentation. Journeys for both daily sends and automations are also more available and easier to use in other platforms.
If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports