Item: Bronto Marketing Platform (discontinued)
Rating: 5
Author: Marie Sporich

Overall Satisfaction with Bronto Marketing Platform

Use Cases and Deployment Scope

Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point expiration reminders, birthday offers, and other special e-mail only exclusive offers. It addressed our need for an email service platform.

Pros and Cons

Pros

Top for deliverability
Ease of use in sending e-mails daily
Easy to use analytics
Heat maps for email clicks

Cons

Not a lot of built-in insights
Not great for advanced or predictive segmentation
Not a lot of plugins available

Return on Investment

Positive impact on deliverability
Good ROI
Ease of use, time saving efficiency

Alternatives Considered

Salesforce Marketing Cloud Email Studio, Oracle Responsys and Listrak

We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive segmentation. Journeys for both daily sends and automations are also more available and easier to use in other platforms.

Other Software Used

Microsoft Teams, Salesforce Marketing Cloud Email Studio, OneTrust, Google Analytics

Likelihood to Recommend

If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.

Bronto Marketing Platform (discontinued) Feature Ratings

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Experience with Bronto and Deliverability