What TrustRadius Research Says
Affordability and Free Options
Reviewers generally find VerticalResponse to be an affordable option, particularly appealing to freelancers, small businesses, and non-profits. The presence of a free version is a significant draw, providing essential features that allow smaller organizations to create effective email campaigns without incurring costs.
Flexible Pricing Structure
The pricing model is praised for its flexibility, allowing users to choose between a monthly subscription or a pay-as-you-go option. This adaptability caters to varied financial situations, making it accessible for those who may not need a full subscription.
Cost Considerations
While many appreciate the overall affordability, there is mixed opinion regarding the costs associated with purchasing additional credits, with some users deeming them somewhat pricey. This suggests that while the base service is economically viable, the additional costs may detract from the perceived value for some users who require those credits.
Overall Value
In general, reviewers feel that VerticalResponse provides good value for the cost, especially for its target audience of smaller entities. The combination of affordability, a free version, and flexible payment options contributes to a positive perception of the product’s pricing and value, although the mixed opinion on additional costs highlights that users should consider their specific needs when budgeting for their email marketing efforts.