BuyerScout

BuyerScout is a customer engagement platform developed by Outsell specifically for automotive dealerships. This software solution is designed to assist dealerships of all sizes, from individual dealers to dealer groups with multiple locations. According to the vendor, BuyerScout offers comprehensive features that leverage first-party data and real-time consumer activity to help dealerships increase sales, improve profitability, and enhance customer loyalty.

Key Features

Automotive Customer Engagement: BuyerScout is a customer engagement platform tailored specifically for the automotive industry. According to the vendor, it enables automotive retailers to effectively listen to their customers and engage with them. The platform aims to improve profitability and enhance customer loyalty by leveraging first-party data and real-time consumer activity.

Comprehensive Data Management: BuyerScout integrates consumer insights with dealership data to create a comprehensive customer database. According to the vendor, the platform cleans and consolidates the data, providing a single view of each customer. It collects and consolidates actionable information, allowing targeted outreach and improved customer retention.

Individualized Communications: BuyerScout enables automotive retailers to communicate with customers and prospects through personalized communications. The platform delivers tailored messages based on customer preferences and behavior. According to the vendor, these communications can be sent through various channels, including text, email, direct mail, and social media.

Predictive Marketing: BuyerScout utilizes machine learning technology to make predictions about customer behaviors and interests. According to the vendor, it anticipates customer needs and delivers personalized content across multiple channels. The platform aims to direct customers toward dealership services with accuracy and timing that traditional CRM systems may not provide.

Real-Time Service Opportunities: BuyerScout's Service On Demand feature identifies real-time service opportunities for dealerships. According to the vendor, it targets customers based on their value to the dealership and service history. This feature aims to help dealerships re-engage inactive customers, identify potential defectors, and proactively communicate warranty information.

Integrated with Dealer Operations: BuyerScout seamlessly integrates with the dealership's current CRM and DMS systems. According to the vendor, it provides real-time data and insights, enabling dealerships to make informed decisions. The platform aims to enhance efficiency and effectiveness by integrating with existing dealership operations.