Cision PRWeb Reviews and Ratings

Use Cases and Deployment Scope

Cision PRWeb is used to identify, research, and contact media across America. It is used to media release distribution, pitching, and importantly, identifying media to curate relationships with. It solves my problem of spending hours trawling through social media to identify media outlets and reporters, and then find their contact details. It also allows me to measure my outreach success and gives me key data insights to determine who has opened and read my communication. I cannot operate my consultancy without Cision PRWeb!

Likelihood to Recommend

The platform has phenomenal capabilities and provides actionable intelligence which is vital for planning, executing, and reviewing/measuring all actions. It also enables the generation of detailed client reports. The platform is well suited for consultants looking to work withs tartups, midmarket and enterprise level companies and delivers results that add significant value.

Use Cases and Deployment Scope

We have used Cision PRWeb in some form or fashion over the years for one primary function: wire distribution of press releases. We often have clients who make announcements where it's necessary to use such a service in order to maximize distribution and reach. There are a few premium services, several sub-premium, and a lot of other ones that compete for this (lucrative) business.

Likelihood to Recommend

Wire press release distribution is often a luxury purchase, especially at the price point. In my experience Cision acts as if it's destined to win everyone's business just because of its name. Too often we've found ourselves being turned off by the arrogance and taking our business (and our clients' business) to alternative companies that are happy to have us.

Use Cases and Deployment Scope

We use Cision PRWeb primarily as a media monitoring platform that lets us know when our organization or employees are mentioned online, on TV, on a podcast, or on the radio. We also use Cision PRWeb for sending out press releases and creating media lists for those based on a variety of criteria.

Likelihood to Recommend

Cision PRWeb is a wonderful tool for our team of communications professionals. We typically include media mentions over a given time period in our internal reporting, and appreciate the quick notifications whenever we are mentioned somewhere. It is also much quicker than manually curating media lists when you are in a hurry to send a press release. The platform allows you to integrate your social media channels, but I would not use it to pull definitive cross-channel reports on social media performance.

Use Cases and Deployment Scope

We used Cision PRWeb to distribute national press releases and connect with media across the country. We are a small college in a mid-size market and the network of media contacts that Cision PRWeb provides allows us to cast a wide net and deliver our national newsworthy stories to publications that we would not normally have access to. The cost per release is reasonable and the network is unmatched.

Likelihood to Recommend

We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.

Use Cases and Deployment Scope

We use Cision PRWeb to send out news releases for clients. We've found that the software is very easy to use and once someone is trained they can do it easily by themselves. Overall, we like that this platform allows you to upload photos and other visuals to help make the press release more compelling.

Likelihood to Recommend

Cision PRWeb is great for companies that are looking to get out news and control the messaging. It also helps boost SEO. We don't see reporters using Cision PRWeb as a press release or news story source very often, so as long as the client knows that, it works well.

Use Cases and Deployment Scope

To track media hits for our clients, as well as finding specific contacts for journalists and producers.

Likelihood to Recommend

For finding media contacts it was really good. For building larger lists, it wasn't as effective (within their platform). For exporting large lists (for example, looking for specific media contacts in Dallas), that was useful and effective. I would always export those larger lists into Google Sheets and then edit from there -- this was much faster than editing lists within the platform.

For tracking media hits, it honestly wasn't much more effective for us than using Google Alerts.

Use Cases and Deployment Scope

I don't use PRWeb for my business, but instead as needed for my clients. It is good for when a client wants to post press releases on the wire for various news announcements. It is a nice meeting of convenience and a smart price point for no-frills news announcements - when you don't need to add pics, graphics, or need to reach specialty news wires.

Likelihood to Recommend

I think it is best suited for smaller companies or startups who want to post a news announcement to the wire without breaking the bank. It is also good for SEO purposes. As mentioned, if you want a no-frills press release/wire solution, PR Web checks off a lot of boxes.

Use Cases and Deployment Scope

Cision is used by the Digital PR arm of our organization. Cision is used to prospect and pitch media contacts in an effort to get our content and our client's content shared. Cision is critical to our media amplification efforts and has allowed our organization to scale the number of qualified contacts we pitch for each campaign we create and promote.

Likelihood to Recommend

The Cision PRWeb media database is an industry leader. I can't imagine being able to find as many qualified contacts with any other service. Their database is well maintained and easy to use. Sending emails through the Cision platform is not my favorite aspect of Cision PRWeb. Many competing services are more user-friendly. I've sent feedback on improvements I've like to see made and the responses from the customer service team are not prompt.

Use Cases and Deployment Scope

We use PRWeb to announce exciting news pertinent to our community.

Likelihood to Recommend

The service is suited for companies that have the cash to waste and a large staff to meet their requests and demands before they will send releases a business pays for.

Use Cases and Deployment Scope

PRWeb is used by our Marketing Department to push out press releases and important news. We use it to reach outside of our organization, and we do not have a PR team here. We don't have time to call local stations and try to pursue media, so this is the best way for us to get our information out. It is quick and efficient, but not as meaningful as being featured on local news.

Likelihood to Recommend

It depends. If you don't have a PR team or the resources to reach out to local media, this is a solid way to achieve those goals. If you can house a PR team and have them make meaningful connections locally, that is way better than using this outlet.