CleverTap is a cloud-based Mobile Marketing and customer engagement platform designed for consumer-facing enterprise brands. The platform unifies real-time customer data, behavioral analytics, and artificial intelligence (AI) predictive models to help marketing teams build personalized, multi-channel engagement strategies across mobile applications, web, email, SMS, and messaging channels.
CleverTap acquired mobile marketing and personalization platform Leanplum in May 2022, subsequently…
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Localytics
Score6 out of 10
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Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
Marketing Supervisor in Marketing at Beblue (Financial Services, 501-1000 employees)
Chose CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released.
The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale.
Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info