CleverTap vs WebEngage

Likelihood to Recommend

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.

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Rohit Asesh

Deputy Manager - Digital Marketing

ADDA52Computer Games, 201-500 employees

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Feature Rating Comparison

CleverTap

WebEngage

Dynamic content

Ability to test dynamic content

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

CleverTap

WebEngage

Lead nurturing

Automated sales alerts and tasks

CleverTap

WebEngage

Event/webinar marketing

CleverTap

WebEngage

Dashboards

Standard reports

Custom reports

CleverTap

WebEngage

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Pros

Journey campaigns
User segmentation
Performance tracking
Its customer success team is great

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Ease in creating user journeys.
Easy implementation of APIs.
Good reporting dashboard and scheduling features.
Segmentation of the users is easy.

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Rohit Asesh

Deputy Manager - Digital Marketing

ADDA52Computer Games, 201-500 employees

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Cons

I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Relays
Onsite should have more options of templates.
Backend support for better reachability of the channels.
Cohort studies should be more customizable.

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Rohit Asesh

Deputy Manager - Digital Marketing

ADDA52Computer Games, 201-500 employees

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Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.

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Rohit Asesh

Deputy Manager - Digital Marketing

ADDA52Computer Games, 201-500 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Helped improves quality of acquisition by defining the journey of new users.
Business operations made easy because of automation which helped in scaling.
Improved retention of the users resulted into higher ROI.

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Rohit Asesh

Deputy Manager - Digital Marketing

ADDA52Computer Games, 201-500 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$0

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

CleverTap

WebEngage

CleverTap

WebEngage

Likelihood to Recommend

CleverTap

WebEngage

Feature Rating Comparison

Dynamic content

Ability to test dynamic content

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing

Automated sales alerts and tasks

Event/webinar marketing

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Pros

CleverTap

WebEngage

Cons

CleverTap

WebEngage

Support Rating

CleverTap

WebEngage

Alternatives Considered

CleverTap

WebEngage

Return on Investment

CleverTap

WebEngage

Screenshots

CleverTap

WebEngage

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison