19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 19 reviews and ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 14 reviews and ratings
Feature Set Ratings
Email & Online Marketing
CleverTap
Feature Set Not Supported
N/A

7.5
WebEngage
75%
WebEngage ranks higher in 6/6 features
WebEngage ranks higher in 6/6 features
Dynamic content
N/A
0 Ratings
7.4
74%
6 Ratings
Ability to test dynamic content
N/A
0 Ratings
7.7
77%
6 Ratings
Mobile optimization
N/A
0 Ratings
6.5
65%
5 Ratings
Email deliverability reporting
N/A
0 Ratings
7.1
71%
6 Ratings
List management
N/A
0 Ratings
7.9
79%
6 Ratings
Triggered drip sequences
N/A
0 Ratings
8.3
83%
6 Ratings
Lead Management
CleverTap
Feature Set Not Supported
N/A

6.3
WebEngage
63%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features
Lead nurturing
N/A
0 Ratings
6.8
68%
5 Ratings
Automated sales alerts and tasks
N/A
0 Ratings
5.8
58%
5 Ratings
Campaign Management
CleverTap
Feature Set Not Supported
N/A

7.0
WebEngage
70%
WebEngage ranks higher in 2/2 features
WebEngage ranks higher in 2/2 features
Calendaring
N/A
0 Ratings
8.0
80%
5 Ratings
Event/webinar marketing
N/A
0 Ratings
6.0
60%
4 Ratings
Reporting & Analytics
CleverTap
Feature Set Not Supported
N/A

7.2
WebEngage
72%
WebEngage ranks higher in 3/3 features
WebEngage ranks higher in 3/3 features
Dashboards
N/A
0 Ratings
7.5
75%
6 Ratings
Standard reports
N/A
0 Ratings
7.5
75%
6 Ratings
Custom reports
N/A
0 Ratings
6.7
67%
6 Ratings
Platform & Infrastructure
CleverTap
Feature Set Not Supported
N/A

7.2
WebEngage
72%
WebEngage ranks higher in 4/4 features
WebEngage ranks higher in 4/4 features
API
N/A
0 Ratings
8.3
83%
6 Ratings
Role-based workflow & approvals
N/A
0 Ratings
7.2
72%
5 Ratings
Customizability
N/A
0 Ratings
7.0
70%
5 Ratings
Integration with Salesforce.com
N/A
0 Ratings
6.2
62%
5 Ratings
Attribute Ratings
- CleverTap is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.3
CleverTap
83%
9 Ratings

8.1
WebEngage
81%
6 Ratings
Support Rating
10.0
CleverTap
100%
2 Ratings

WebEngage
N/A
0 Ratings
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Verified User
Manager in Customer Service
Consumer Services Company, 51-200 employeesWebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Product Manager
MoglixBusiness Supplies & Equipment, 501-1000 employees
Pros
CleverTap
- Web Analytics - understanding of how users are navigating on the website
- Re-engagement - how to engage the users if they drop off from a particular step
- Funnels - How are users navigating from 3-4 page routes predetermined by the business
- Forward Flows - How and where are users moving forward on a particular page
- User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Head - Business Intelligence & Analytics
ProptigerReal Estate, 1001-5000 employees
WebEngage
- Ease in creating user journeys.
- Easy implementation of APIs.
- Good reporting dashboard and scheduling features.
- Segmentation of the users is easy.
Deputy Manager - Digital Marketing
ADDA52Computer Games, 201-500 employees
Cons
CleverTap
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Verified User
Manager in Marketing
Automotive Company, 51-200 employeesWebEngage
- Relays
- Onsite should have more options of templates.
- Backend support for better reachability of the channels.
- Cohort studies should be more customizable.
Deputy Manager - Digital Marketing
ADDA52Computer Games, 201-500 employees
Pricing Details
CleverTap
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—WebEngage
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Support Rating
CleverTap
CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesWebEngage
No score
No answers yet
No answers on this topic
Alternatives Considered
CleverTap
Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Senior Software Quality Assurance Analyst
Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees
WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Product Manager
MoglixBusiness Supplies & Equipment, 501-1000 employees
Return on Investment
CleverTap
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Verified User
Team Lead in Other
Computer Software Company, 11-50 employeesWebEngage
- Helped in lowering cost of marketing.
- Driving higher volume of Direct Sales.
- Increasing conversion rate on the website.
- Increasing lead to sale ratio.

Verified User
Manager in Marketing
Real Estate Company, 1001-5000 employees