What users are saying about
13 Ratings
5 Ratings
13 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

CleverTap

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
Anonymous | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

CleverTap
WebEngage
9.3
Dynamic content
CleverTap
WebEngage
10.0
Ability to test dynamic content
CleverTap
WebEngage
9.0
Mobile optimization
CleverTap
WebEngage
9.0
Email deliverability reporting
CleverTap
WebEngage
8.0
List management
CleverTap
WebEngage
10.0
Triggered drip sequences
CleverTap
WebEngage
10.0

Lead Management

CleverTap
WebEngage
9.5
Lead nurturing
CleverTap
WebEngage
10.0
Automated sales alerts and tasks
CleverTap
WebEngage
9.0

Campaign Management

CleverTap
WebEngage
9.0
Event/webinar marketing
CleverTap
WebEngage
9.0

Reporting & Analytics

CleverTap
WebEngage
8.7
Dashboards
CleverTap
WebEngage
9.0
Standard reports
CleverTap
WebEngage
9.0
Custom reports
CleverTap
WebEngage
8.0

Platform & Infrastructure

CleverTap
WebEngage
9.5
API
CleverTap
WebEngage
9.0
Role-based workflow & approvals
CleverTap
WebEngage
10.0
Customizability
CleverTap
WebEngage
10.0
Integration with Salesforce.com
CleverTap
WebEngage
9.0

Pros

CleverTap

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
Julio Boschi | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

CleverTap

  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Anonymous | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

CleverTap

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Julio Boschi | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

CleverTap
9.4
WebEngage
9.0

Support Rating

CleverTap
10.0
WebEngage

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