What users are saying about

CleverTap vs WebEngage

CleverTap
19 Ratings
WebEngage
14 Ratings

CleverTap

19 Ratings
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Score 8.3 out of 100

Based on 19 reviews and ratings

WebEngage

14 Ratings
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Score 8.3 out of 100

Based on 14 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    CleverTap

    Feature Set Not Supported
    N/A
    7.5

    WebEngage

    75%
    WebEngage ranks higher in 6/6 features
    WebEngage ranks higher in 6/6 features

    Dynamic content

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.1
    71%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Lead Management

    CleverTap

    Feature Set Not Supported
    N/A
    6.3

    WebEngage

    63%
    WebEngage ranks higher in 2/2 features
    WebEngage ranks higher in 2/2 features

    Lead nurturing

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    5.8
    58%
    5 Ratings

    Campaign Management

    CleverTap

    Feature Set Not Supported
    N/A
    7.0

    WebEngage

    70%
    WebEngage ranks higher in 2/2 features
    WebEngage ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    6.0
    60%
    4 Ratings

    Reporting & Analytics

    CleverTap

    Feature Set Not Supported
    N/A
    7.2

    WebEngage

    72%
    WebEngage ranks higher in 3/3 features
    WebEngage ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.5
    75%
    6 Ratings

    Standard reports

    N/A
    0 Ratings
    7.5
    75%
    6 Ratings

    Custom reports

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Platform & Infrastructure

    CleverTap

    Feature Set Not Supported
    N/A
    7.2

    WebEngage

    72%
    WebEngage ranks higher in 4/4 features
    WebEngage ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.2
    72%
    5 Ratings

    Customizability

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    6.2
    62%
    5 Ratings

    Attribute Ratings

    • CleverTap is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    CleverTap

    83%
    9 Ratings
    8.1

    WebEngage

    81%
    6 Ratings

    Support Rating

    10.0

    CleverTap

    100%
    2 Ratings

    WebEngage

    N/A
    0 Ratings

    Likelihood to Recommend

    CleverTap

    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    WebEngage

    WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

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    Atul Chaudhary | TrustRadius Reviewer
    Atul Chaudhary
    View all 6 answers on this topic

    Pros

    CleverTap

    • Web Analytics - understanding of how users are navigating on the website
    • Re-engagement - how to engage the users if they drop off from a particular step
    • Funnels - How are users navigating from 3-4 page routes predetermined by the business
    • Forward Flows - How and where are users moving forward on a particular page
    • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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    Rajat Khatri | TrustRadius Reviewer
    Rajat Khatri
    View all 9 answers on this topic

    WebEngage

    • Ease in creating user journeys.
    • Easy implementation of APIs.
    • Good reporting dashboard and scheduling features.
    • Segmentation of the users is easy.

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    Rohit Asesh | TrustRadius Reviewer
    Rohit Asesh
    View all 6 answers on this topic

    Cons

    CleverTap

    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    WebEngage

    • Relays
    • Onsite should have more options of templates.
    • Backend support for better reachability of the channels.
    • Cohort studies should be more customizable.

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    Rohit Asesh | TrustRadius Reviewer
    Rohit Asesh
    View all 6 answers on this topic

    Pricing Details

    CleverTap

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $0

    Starting Price

    —

    WebEngage

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Support Rating

    CleverTap

    CleverTap 10.0
    Based on 2 answers
    For their expertise and timely resolution to our issues.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    WebEngage

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    CleverTap

    Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

    Read full review

    Vishal Pamnani | TrustRadius Reviewer
    Vishal Pamnani
    View all 9 answers on this topic

    WebEngage

    WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

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    Atul Chaudhary | TrustRadius Reviewer
    Atul Chaudhary
    View all 6 answers on this topic

    Return on Investment

    CleverTap

    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    WebEngage

    • Helped in lowering cost of marketing.
    • Driving higher volume of Direct Sales.
    • Increasing conversion rate on the website.
    • Increasing lead to sale ratio.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 6 answers on this topic

    Screenshots

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