CleverTap vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
WebEngage
Score 7.4 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
CleverTapWebEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapWebEngage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
CleverTapWebEngage
Considered Both Products
CleverTap
Chose CleverTap
CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and …
WebEngage
Chose WebEngage
Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend …
Chose WebEngage
WebEngage helped us and supported us to achieve our business objectives which were lacking with other tools.
Top Pros
Top Cons
Features
CleverTapWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
WebEngage
7.4
6 Ratings
5% below category average
Dynamic content00 Ratings7.36 Ratings
Ability to test dynamic content00 Ratings7.76 Ratings
Mobile optimization00 Ratings6.35 Ratings
Email deliverability reporting00 Ratings7.16 Ratings
List management00 Ratings7.86 Ratings
Triggered drip sequences00 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
WebEngage
6.1
5 Ratings
24% below category average
Lead nurturing automation00 Ratings6.65 Ratings
Automated sales alerts and tasks00 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
WebEngage
6.9
6 Ratings
10% below category average
Calendaring00 Ratings8.05 Ratings
Event/webinar marketing00 Ratings5.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
WebEngage
7.2
6 Ratings
4% below category average
Dashboards00 Ratings7.56 Ratings
Standard reports00 Ratings7.56 Ratings
Custom reports00 Ratings6.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
WebEngage
7.1
6 Ratings
7% below category average
API00 Ratings8.26 Ratings
Role-based workflow & approvals00 Ratings7.15 Ratings
Customizability00 Ratings6.85 Ratings
Integration with Salesforce.com00 Ratings6.15 Ratings
Best Alternatives
CleverTapWebEngage
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Score 9.6 out of 10
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EZ Texting
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Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapWebEngage
Likelihood to Recommend
7.7
(9 ratings)
7.3
(6 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CleverTapWebEngage
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review
WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Read full review
Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Read full review
WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review
Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Read full review
WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review
Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
WebEngage
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
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Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)