IBM Digital Analytics - Good enough for most, but high room for improvement
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment that enables us to act on any data gathered by IBM Digital Analytics (via Exact Target for example). After the deployment is complete, we audit the tagging permanently and offer advice to our clients. For our clients that are in the finance industry, we often provide dashboards and in-depth analyses using IBM Digital Analytics.
Pros
- Overall support
- Good ecosystem
- Data reliability
Cons
- Very pricey
- No new features
- Old technologies
Likelihood to Recommend
Recently, we introduced IBM Digital Analytics for our company's B2B operations. It is largely used by our marketing department to analyse incoming traffic, evaluate the ROI of conversion rates, and set engagement objectives. In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.