Coremetrics / IBM Digital Analytics (discontinued) Pricing

“For web assets without a trading bias, ROI can be established using notional value attribution.”

“Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on...”

“Increased employee efficiency by utilizing API calls for reporting Lifetime value metrics have helped identify a client's strongest customers and the ability to market to those individuals more... … I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment.”

“Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients Better ROI - using the solution is allowing us to...”

“The decision then is either to rely on a data warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost. … That said, I would never be inclined to attribute the ROI to the analytics package itself.”

“When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive.”

“Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits...”

“In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.”

“Tracking ROI on marketing spend Highlight areas for UX improvement Benchmark historical performance Provide a blended view of the channels involved in a user's conversion cycle.”

“We used Coremetrics Web Analytics to measure everything related to online marketing campaigns and customer behavior: visitors, traffic sources, content pathing, ROI for paid ads, checkout conversion...”