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intelligent merchandising and management decisions related to product, pricing, and inventory management
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
The following is a quick overview of editions offered by other software in similar categories
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution,…
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
intelligent merchandising and management decisions related to product, pricing, and inventory management
although we are a midsize company, smaller outfits may not need such an expensive option.
established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; … initial findings and confirm areas of opportunity. Whilst there are many low-cost tools that provide insight into user activity and indeed offer session replay … as a service bundled with analytics as a service. This not only…
Cost, poor support, heavy focus on retail sites, lack of robust full, multi-channel
where other IBM products have been selected which can be used to secure pricing advantages for selecting IBM Digital Analytics. … robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable … technical subject matte…
Cost and service...we all expected the best service from what was considered the
Increased employee efficiency by utilizing API calls for reporting Lifetime value metrics have helped identify a client's strongest customers and the ability
Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the … Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but
custom values in the tags, but they can only be accessed by creating Explore reports and there is a charge for each new report created. If the values could … detailed information about the visitor journey and that need support. The price of the solution usually makes the difference compared to other solutions … therefore adapt the tracking to the company. The…
The implementation and support are substantially superior and cheaper than Adobe. … warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost. … The implementation and support are substantially superior and cheaper than…
feel that Google Analytics give you what you really need, without the hefty price tag. Along with giving you what you need, it is extremely more user friendly … simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.…
I don't think product is affordable to small businesses. Large corporations do better with large corporations. Speed and being nimble are not apparent … included for current customers...always an additional fee. … I don't think product is affordable to small businesses. Large corporations do better with … really only 1-2 others that can compete on their level but that come…
analytics prices can get really high if you overpass the contracted server calls, also increasing the amount of credits reports can get you the price to the … analytics prices can get really high if you overpass the…
example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general … renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.…
When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the final call on customer … less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and…