DiscoverOrg (discontinued) Reviews and Ratings

Rating: 5 out of 10

Score

5 out of 10

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Reviews

106 Reviews

DiscoverOrg and ZoomInfo provide a great way to identify Target Accounts/Contacts and keep them up to date in your CRM/Marketing Database

Rating: 7 out of 10

Incentivized

May 28, 2021

Use Cases and Deployment Scope

In Sales Operations, Marketing, and Sales, we use DiscoverOrg and ZoomInfo to source leads as well as enrich our contacts in both Salesforce and Marketo. Our Sales teams (AE,ADM) use it to build corporate hierarchies and locate new accounts in their territories.

Pros

Data presentation with the app is organized once you are on the record in question
Syncing to Salesforce is easy with a few clicks.
Enriching our database on a weekly cadence with filtered queries
syncing with marketo to lookup a contact by email and instantly enriching in marketo

Cons

there are some big named accounts that have bad data in ZoomInfo... it's surprising.
they have a mechanism for reporting bad data, but there is no feedback at all, if/when they update their database.

Likelihood to Recommend

It's great for discovering new accounts and contacts at those accounts.

If you are in EMEA, you'll find the data is sparse.

It's a great way to keep your data enriched.

kyle winder

Director, Revenue Operations at ObservePoint (51-200 employees)

Vetted Review

3 years of experience

View profile

Discover now ZoomInfo good value

Rating: 8 out of 10

Incentivized

May 28, 2021

Use Cases and Deployment Scope

DiscoverOrg has been used to prospect for sales contacts. The entire sales team of 150 US-based sellers uses it. The data it provides is name, contact information including email, phone number and in many cases direct phone information. The system integrates easily into Hubspot and SFDC with the ability to export contacts and leads directly into these CRM systems.

Pros

Xfer of leads into CRM
Up-to-date information
Quick link to social media to get some background on your prospect (linked in, twitter, etc)

Cons

Pricing - foundation service does not include mobile numbers, you have to pay more
Pricing - one of the highest priced services
Data is never 100% up to date, but there is no way to flag this info or open up a query for them to update an error.

Likelihood to Recommend

Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.

Mitch Bell

Sales Director in Sales at NICE (5001-10,000 employees)

Vetted Review

3 years of experience

Legacy DiscoverOrg is a Dinosaur - but ZoomInfo has all the features you need to sell smart.

Rating: 5 out of 10

Incentivized

May 28, 2021

Use Cases and Deployment Scope

DiscoverOrg was used by my company's business development team. Our main goal of using DiscoverOrg was to help identify account information (financials, addresses, technologies employed, org charts, etc) and specifically identify the key decision makers at these accounts who we want to add to marketing campaigns and include in our one-to-one sales outreach. Most recently, DiscoverOrg has upgraded us to the newest version of the platform, ZoomInfo, but this review is for the legacy platform, DiscoverOrg.

Pros

Org Charts of companies in the system
Contact information is generally correct, and if not, you are able to let the DiscoverOrg team know it needs to be updated.
Setting up alerts based on your given criteria.

Cons

The subscription service model. We only had access to 200 accounts.
Integration with our Salesforce CRM seemed to be a little wonky.
Account limits. Some of the account we were looking for were very small and not in the platform.

Likelihood to Recommend

DiscoverOrg is well suited for organizations that have a very defined target list and doesn't need a lot of bells and whistles. My company was capped at 200 accounts, but we were targeting far more than 200 accounts–leaving us with "locked" accounts, having to pay DiscoverOrg to unlock the accounts, etc.

Erik Viager

Sr. Strategic Development Manager, B2D in Sales at Intouch Group (51-200 employees)

Vetted Review

2 years of experience

View profile

Awesome product!

Rating: 10 out of 10

Incentivized

May 28, 2021

Use Cases and Deployment Scope

Our Sales team consists of both account executives and business development reps. Our business development reps get lists of customers from AWS that are using AWS Cloud. We then have to run those lists of accounts through DiscoverOrg using the list match feature in order to find contacts at each of those companies to prospect. Using DiscoverOrg over ZoomInfo saves us hours at a time from having to manually look up contacts for those companies.

Pros

Access to data for small to medium sized organizations.
Data quality.
Sales intelligence.

Cons

UI/UX
Laggy when rolling out updates

Likelihood to Recommend

I think for any sales organization the relies on business development to drive new business vs. using traditional marketing DiscoverOrg is the most helpful tool they can use.

Kevin O'Connor

Business Development in Sales at Innovative Solutions (51-200 employees)

Vetted Review

2 years of experience

DiscoverOrg quickly allows high volume prospecting extremely efficiently.

Rating: 10 out of 10

Incentivized

May 27, 2021

Use Cases and Deployment Scope

We utilize ZOOMINFO by DiscoverOrg for outbound prospecting. Primarily to find email addresses of prospects that meet our criteria for good fit clients. We utilize it primarily within the sales organization. It saves reps a gigantic amount of time to easily be able to find contact info for prospects rather than piecing it together using disparate online sources.

Pros

Advanced Search function (filtering by industry, job title, etc)
One click copy of email addresses to prospect quickly
Ability to use across many different platforms
Salesforce Integration

Cons

Sometimes contacts for government get mixed up with other organizations
More local government contacts would be a better fit
Sometimes it does not give the department the prospect works for

Likelihood to Recommend

This would be great for any sales team doing large scale outbound prospecting. It gives the email address and contact information. The advanced search feature is particularly helpful. It also stores your past searches so you can work off lists quite quickly. It would be less appropriate for sales teams that do not do much outbound prospecting.

Verified User

Vice-President in Sales (11-50 employees)

Vetted Review

3 years of experience

DiscoverOrg - Worth a try for Demand Gen

Rating: 9 out of 10

Incentivized

April 15, 2021

Use Cases and Deployment Scope

DiscoverOrg is used to create and enrich the existing Ideal Account Profile list for marketing. It is used across the Marketing and Sales department.

Pros

Finding contacts through company domain
Lookalike
Enriching account list

Cons

Can add more personas

Likelihood to Recommend

It can come pretty handy for any organisation narrowing down on their Target Account list, you can easily source email contacts from the target account list which can further be filtered based on their personas

Verified User

Consultant in Marketing (11-50 employees)

Vetted Review

1 year of experience

Great Help for Telemarketers!

Rating: 10 out of 10

Incentivized

April 13, 2021

Use Cases and Deployment Scope

DiscoverOrg is being used by our Data Department to jumpstart our lead generation campaign. Our data analyst gets our call list from DiscoverOrg and imports it to our CRM for calling.

Pros

It helps us getting filmography when sending our leads to clients.
Data accuracy
The website is very user friendly and filter is really good.

Cons

With how we use it, I don't see much area of improvement is needed.

Likelihood to Recommend

If you are in the business of prospecting and doing outbound calls or appointment setting. The service that DiscoverOrg provides is one of the fundamental needs that your company should have. In addition, the value of being able to use the service is very worth it. I am really thankful that we have DiscoverOrg in our company because it helps my job easily.

Verified User

Administrator in Marketing (51-200 employees)

Vetted Review

4 years of experience

DiscoverOrg Review

Rating: 7 out of 10

Incentivized

April 12, 2021

Use Cases and Deployment Scope

DiscoverOrg was used by our Marketing and Sales team. It was primarily used for prospecting new leads and we also utilized their OppAlerts buyer intent data.

Pros

Prospecting
Data
Data accuracy

Cons

Buyer intent data
Database compared to competitors
Pricing

Likelihood to Recommend

I believe it is decent prospecting software, however, depending on their budget, I might suggest another alternative.

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

2 years of experience

Accurate and robust account and prospect lists at a price

Rating: 9 out of 10

Incentivized

April 8, 2021

Use Cases and Deployment Scope

We use DiscoverOrg across our organization's marketing, sales, and delivery teams. We use the platform to build lists of accounts to target and individual prospects within those accounts. DiscoverOrg provides us with the contact data for these accounts and prospects and intel to make our prospecting efforts smarter. The platform dramatically decreases our time to build lists, making us more effective and efficient.

Pros

Extensive account/company database
Accurate prospect contact data
Easy to use

Cons

Industries could be sub-categorized more granularly
Price is expensive

Likelihood to Recommend

DiscoverOrg is well suited for organizations looking to build accurate sales prospecting lists with accurate, verified data more efficiently. However, due to the considerable price tag, the platform likely only makes sense for companies that have several sales reps or offer high ticket services.

Christian Banach

Principal in Sales at Christian Banach LLC (1-10 employees)

Vetted Review

3 years of experience

View profile

Head of Rev Ops happy with DiscoverOrg & Zoominfo

Rating: 7 out of 10

Incentivized

April 7, 2021

Use Cases and Deployment Scope

DiscoverOrg has been a very useful product for us. I've used it at 2 other companies to do everything from territory planning, account mapping, and contact data to enable our sales team to go after the right people at the right accounts. I like the system the only issue I would say is the price. They have bumped the price 3x over the last few years and it really hasn't gotten that much better.

Pros

Breadth of data
Ease of use as an admin
Integration to Salesforce

Cons

Price
Support
Getting reps to adopt and master it, not easy to do

Likelihood to Recommend

[It's] kind of the best show in town, however it has gotten really pricey which makes it harder for me to refer people.

Verified User

General Manager in Sales (51-200 employees)

Vetted Review

5 years of experience

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