DiscoverOrg and ZoomInfo provide a great way to identify Target Accounts/Contacts and keep them up to date in your CRM/Marketing Database
Overall Satisfaction with DiscoverOrg
In Sales Operations, Marketing, and Sales, we use DiscoverOrg and ZoomInfo to source leads as well as enrich our contacts in both Salesforce and Marketo. Our Sales teams (AE,ADM) use it to build corporate hierarchies and locate new accounts in their territories.
Pros
- Data presentation with the app is organized once you are on the record in question
- Syncing to Salesforce is easy with a few clicks.
- Enriching our database on a weekly cadence with filtered queries
Cons
- there are some big named accounts that have bad data in ZoomInfo... it's surprising.
- they have a mechanism for reporting bad data, but there is no feedback at all, if/when they update their database.
- we were able to use ZoomInfo to consolidate two data providers, because they provide technology attributes
- we doubled the size of our account database in Salesforce
datafox - has better company data, but no contacts, technology data was about the same
duns-bradstreet - good company data, ZoomInfo company data is not as accurate
duns-bradstreet - good company data, ZoomInfo company data is not as accurate
Do you think DiscoverOrg (discontinued) delivers good value for the price?
Yes
Are you happy with DiscoverOrg (discontinued)'s feature set?
Yes
Did DiscoverOrg (discontinued) live up to sales and marketing promises?
Yes
Did implementation of DiscoverOrg (discontinued) go as expected?
Yes
Would you buy DiscoverOrg (discontinued) again?
Yes
Comments
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