TrustRadius Insights for Dynamic Yield are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
We use Dynamic Yield for our websites for A/B Test, membership popups on homepage, banner on booking engine, inactivity popup box, A/B tests.Business problems that is solves are low conversion rates by adding inactivity popup box, Static content experience by showing dynamic content based on segmentation like country, mem or nonmem users, Better A/B testing and optimization.Scope of use are web personalization in form of Banners, Popups, inactivity lightbox, newsletter sign up, personalized content. One good feature is AI powered product recommendations on homepage, segmentation and targeting (new vs. returning users, loyalty members)
A/B testing for continuously improve UI/UX and Omnichannel consistency to unify experience across different channels
Pros
Advanced Personalization & Segmentation - Example First time users who are visiting our website, users who are Atlantis member, Users who are UAE resident or non - UAE residents.
A/B & Multivariate Testing - Marketers and product teams can easily set up A/B, split URL, and multivariate tests without involving developers. One with static hero image, one with countdown sale, one popup.
Ease of Use & Marketing Control - Non-technical users can launch complex campaigns using the no-code interface, while developers still have the option to use the APIs and SDKs for custom work.
Cons
Sometime we have to use CSS to create experience from scratch.
The pre built template that DY have, they do not have the ability to change the look and feel, brand colour, brand text. We have to use CSS for it
While Dynamic Yield supports app personalization through SDKs, mobile app use cases require more dev involvement and aren't as out-of-the-box as web campaigns.
Likelihood to Recommend
For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us.
It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
Dynamic Yield is primarily a no-bottleneck tool we use to personalise content on our website. Although the initial CSS set-up takes time, the payoff has been very fruitful. Unique customisable templates, quick hotfixes on webstore enhancements, and a large variety of campaign types that can be previewed and published in real-time make Dynamic Yield the ultimate game-changer for tailored experiences. Not only will guests see content relevant to them, but this can also be tweaked over time through testing methods that utilize slick components, allowing for effortless measurement. Dynamic Yield also takes A/B testing to another level; users can split allocations beyond just the 50/50 threshold. <span style="font-size: 1rem;">Additionally, a powerful dynamic allocation method can be applied, whereby components with higher engagement will take precedence, making them more prevalent. It solves the business problem of not having enough data-driven actions, without requiring the involvement of a complex development team. Dynamic Yield has shifted from becoming a tool we occasionally use to gather insights to a business necessity imperative for making data-driven decisions.</span>
Pros
Dynamic allocation.
Addressing cart abandonment issues.
Affinity-based targeting.
Pop-ups and banners.
Cons
Brand templates could need complex CSS/custom code.
We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
Likelihood to Recommend
It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).
Dynamic Yield serves as our e-commerce team's experimentation and personalization tool. We use the tool extensively for product recommendations, A/B testing, and personalized onsite experiences.
Pros
Gives the user full control with significant flexibility
Great ongoing support from customer success manager (thank you Shaniece!)
Very intuitive platform
Cons
More robust reporting
Likelihood to Recommend
Dynamic Yield is a great tool to house all experimentation and personalization efforts, especially for a Shopify ecommerce brand. It has templates for beginners, but also allows for full customizability for those with front end development experience. I really like that they have a focused roadmap - they are not trying to be an all-in-one tool like some competitors. They focus on personalization and experimentation.
Dynamic Yield is a great tool that enables you to really scale up A/B/n testing and personalisation in a way that a smallish company by themselves wouldn't be able to achieve. The interface is self-explanatory and has some great options for targeting and audience creation. Having previously used Google Optimize it was easy to move over.
Pros
A/B/n testing to ensure new features are adding value
Audience creation to select specific groups of users to target
Personalisation to change the site depending on the type of user
Cons
Implementation was more involved than with Google Optimize
Likelihood to Recommend
I would say this is great for beginners and experts alike, the tool is easy enough to learn for anyone starting out, but also has power features that help experts really get the most out of the tool.
I use Dynamic Yield for A/B Testing, setting up recommendations and personalisation on our websites. Dynamic Yield helps us to test and learn optimisation ideas and having the capability to measure how incremental value the tool has since we onboarded.
Pros
AB Testing
Product Recommendations
Personalisation
Cons
More out of the box features for upsells/cross-sells and bundles
Likelihood to Recommend
Our CSM and TAM are very helpful. If we have any issues or have any optimisation ideas they're always respond very quickly to help come to a solution.
Dynamic Yield has proven to be a user-friendly tool that enables us to A/B test new concepts and create relevant, individualized experiences. Its intuitive interface and powerful features make it easy to create and manage experiments, allowing us to quickly determine what works best for our users. This has led to optimized website functionality, improved marketing efforts, increased customer satisfaction and loyalty, and higher sales and revenue. Additionally, our account manager is always available for guidance and inspiration, and helping us resolve any issues that may arise to ensure we get the most out of the tool. Overall, Dynamic Yield has been indispensable in enhancing our websites and achieving business goals.
Pros
A/n testing opportunities
Functionality for increasing relevance and personalization
Support and inspiration
Easy to monitor potential errors and warnings
Cons
More integration possibilities
Likelihood to Recommend
Dynamic Yield is well suited for big businesses who wants to optimize and increase relevance on their sites based on data and insights.
We wanted to implement a personalization strategy in our shop. During our search for a personalization tool, we came across Dynamic Yield.
Dynamic Yield now helps us to easily set up and test our ideas and strategies. Thanks to the good support, we were able to quickly achieve initial success.
Pros
Great customer support: Our Customer Success Manager [...] previously worked in a company with Dynamic Yield. That's why she already had years of (practical) experience with the tool and was able to give many helpful tips. This support couldn't have been better!
Easy implementation: The onboarding was very professional and the technical support helped with the correct implementation and obtaining correct data.
Easy to use: The tool has many good out of the box solutions that can help you start your first tests straight away. But custom solutions can also be built quickly.
Cons
I am very satisfied with the tool. I can't really say anything negative.
Likelihood to Recommend
We were not satisfied with our recommendations on our website. That's why we switched to Dynamic Yield. There you can easily develop your own recommendation strategies and monitor their performance.
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very easily build, deploy and measure the various UX changes, user engagement and recommendation strategies. Many of the implementations can be done without any or much development efforts which enables us to test and adjust our strategies, as needed.
Pros
Audience targeting based real-time behavior and/or user attributes
Quick jump start using out-of-the-box templates and strategies
Good insights on campaign and audience performance
Strong account/consulting partnership
Cons
The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
The documentation on the API and custom code implementation can be fleshed out further.
Likelihood to Recommend
Dynamic Yield is perfect for experience personalization, AB testing, and product recommendation for ecommerce sites.
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations and A/B testing. With an amazing support from Success Manager we were able to achieve Revenue growth from Product Recommendations testing and learn which content works the best. In addition, tool helped to improve conversion rate via social proof and various A/B tests on PLP and PDP
Pros
Amazing support and Training
Platform is easy to use
Perfect for Product recs, A/B testing
Cons
Might be expensive for small business
Limited metrics
Web Dev needed
Likelihood to Recommend
I would definitely recommend DY tool for any company who want to to improve conversion rate through personalization and A/B testing
