Dynamic Yield - A masterpiece of Many Things
April 28, 2025

Dynamic Yield - A masterpiece of Many Things

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We use Dynamic Yield for our websites for A/B Test, membership popups on homepage, banner on booking engine, inactivity popup box, A/B tests.Business problems that is solves are low conversion rates by adding inactivity popup box, Static content experience by showing dynamic content based on segmentation like country, mem or nonmem users, Better A/B testing and optimization.Scope of use are web personalization in form of Banners, Popups, inactivity lightbox, newsletter sign up, personalized content. One good feature is AI powered product recommendations on homepage, segmentation and targeting (new vs. returning users, loyalty members)

A/B testing for continuously improve UI/UX and Omnichannel consistency to unify experience across different channels

Pros

  • Advanced Personalization & Segmentation - Example First time users who are visiting our website, users who are Atlantis member, Users who are UAE resident or non - UAE residents.
  • A/B & Multivariate Testing - Marketers and product teams can easily set up A/B, split URL, and multivariate tests without involving developers. One with static hero image, one with countdown sale, one popup.
  • Ease of Use & Marketing Control - Non-technical users can launch complex campaigns using the no-code interface, while developers still have the option to use the APIs and SDKs for custom work.

Cons

  • Sometime we have to use CSS to create experience from scratch.
  • The pre built template that DY have, they do not have the ability to change the look and feel, brand colour, brand text. We have to use CSS for it
  • While Dynamic Yield supports app personalization through SDKs, mobile app use cases require more dev involvement and aren't as out-of-the-box as web campaigns.
  • It works well for us in terms of ROI and room bookings because of different functionalities
  • It fulfills our KPI of getting more people becoming members with the help of newsletter sign up popups on homepage
  • For every sale that we have, we try to keep Sale popup on homepage for the users to visit the sale landing page
Its more functional, many out of the box feature, AI capabilities, deep personalization. Even its flexible with CSS if you want to create your experience from scratch.
We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting

Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

I wasn't involved with the implementation phase

Would you buy Dynamic Yield again?

Yes

For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us.

It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.

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