Name: Email Campaigns
Author: Commerce Media

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

FastPIPE

FastEST, Inc.

ReportsNow

AspenOne Supply Chain Management

Aspen Technology

Crowdtap

Document Locator

ColumbiaSoft

Frosmo

Frosmo Ltd

Azurepath

Azurepath, LLC.

Aras PLM

Aras Corporation

### Template Design
Some users find Email Campaigns' template design lacking in essential features such as multiple translations and a sufficient variety of free templates. The cost associated with purchasing professional templates separately is also a concern for many. While some appreciate the overall design capabilities, others feel that the limited options hinder their workflow and impact the effectiveness of their campaigns.

### Newsletter Management
Users appreciate Email Campaigns' newsletter management capabilities for streamlining the process of creating and sending newsletters, welcome emails, and automated responses. The platform's functionality in handling objections swiftly and re-engaging customers who abandoned their carts has been well-received. Additionally, users find the time-saving aspect of Email Campaigns' newsletter management to be particularly beneficial for their daily tasks.

### Lead Generation
Reviewers consistently highlight the effectiveness of the lead generation feature in Email Campaigns. Users appreciate the lead tracking and analytics tools that help them monitor and optimize their lead generation efforts. Additionally, the platform's ability to engage clients and share information efficiently contributes to a positive user experience with lead generation.

### Customer Segmentation
Users appreciate the effectiveness of Email Campaigns' customer segmentation capabilities in targeting specific customer segments. While some find the user interface slightly outdated and challenging to navigate, the ability to create highly targeted campaigns for partners, resellers, and retail shops is seen as a valuable feature. The segmentation functionality allows for quick and efficient deployment of messages to the intended audience, enhancing the overall email marketing experience for businesses and organizations.

Users have made several recommendations for EmailCampaigns based on their experiences with the tool. Firstly, many users recommend EmailCampaigns for small businesses and startups. They highlight its suitability for these types of companies, suggesting that it offers the necessary features and functionality to effectively manage email marketing campaigns on a smaller scale.

Secondly, users advise being careful to scrub email lists before using EmailCampaigns. This recommendation aims to avoid negative feedback from campaigns. By ensuring that email lists are clean and up-to-date, users can maintain a positive reputation and engagement with recipients.

Lastly, EmailCampaigns is often suggested as a good solution for first-timers and small teams without a dedicated email team. Users appreciate its user-friendly interface and simplicity, making it accessible to those who may not have extensive experience in email marketing. Additionally, its features are suitable for small teams who may not require advanced or complex tools.

Overall, these recommendations emphasize the effectiveness of EmailCampaigns for small businesses and startups while highlighting the importance of proper list management and its suitability for first-time users or small teams.

EmailCampaigns offers a range of key use cases that have proven beneficial for businesses and organizations. Users have reported that the software has helped ensure that their campaign emails reach recipients' inboxes and avoid being marked as spam, improving the overall deliverability rates. With EmailCampaigns, businesses have been able to create more effective email campaigns that align with their goals, resulting in increased lead generation numbers and improved website traffic.

One of the notable features of EmailCampaigns is its ability to enable businesses to better understand their customers and target specific segments with personalized content. This has not only improved customer engagement but also led to positive responses from recipients, ultimately increasing sales and fostering better brand-consumer relationships. Additionally, the automation features provided by EmailCampaigns have allowed users to save time and effort in delivering emails, making it a productive tool for running small, targeted campaigns for partners, resellers, and retail shops.

The software's measurement and analysis capabilities have been valuable for organizations. By being able to measure and analyze the success of their email campaigns, users have gained insights into what works and what doesn't, helping them make data-driven decisions for future campaigns. Furthermore, EmailCampaigns facilitates effective review curation and personalized communication with audiences, making it easier for businesses to tailor their messages and handle objections through the reply option in emails.

Overall, users have found EmailCampaigns easy to use for various purposes such as email marketing, branding, and promotions, even for non-IT staff. While the email design may not always be the cleanest or most high brow, users appreciate the software's ability to send more emails faster and its contribution to achieving their marketing objectives.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Email Campaigns

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Commerce Media

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.