Eulerian

The Eulerian Marketing Platform is an integrated platform that, according to the vendor, aims to assist businesses in making informed marketing decisions while optimizing technological costs. This solution combines data collection, unification, analytics, and Customer Data Platform (CDP) functionalities. It is designed to cater to small to large-sized companies and is utilized by marketing managers, data analysts, digital marketers, e-commerce managers, and advertising agencies across various industries.

Key Features

Data Ownership: According to the vendor, the platform allows users to collect and unify marketing data from various sources, including online and offline channels, CRM systems, and third-party data, while respecting privacy standards.

Real-Time Reports of Marketing Performance: The platform offers real-time reports and insights, providing users with the ability to monitor the performance of marketing campaigns across various channels. According to the vendor, this includes ROI tracking and actionable recommendations for optimization.

Report Center: The platform provides a centralized report center where users can access and manage marketing performance reports. According to the vendor, this feature allows for easy collaboration and sharing with team members and stakeholders.

Event-Based Datawarehouse: According to the vendor, the platform offers an event-based data warehouse that captures and stores data related to user interactions and marketing events. This feature provides users with a comprehensive and granular view of user behavior for in-depth analysis and insights.

Insights (AI): The platform utilizes AI-powered insights to analyze data, identify patterns, trends, and correlations. According to the vendor, users can leverage these insights to optimize marketing strategies, improve campaign performance, and identify new business opportunities.

Data-Driven Model (Markov/Shapley): The platform incorporates data-driven models such as Markov and Shapley to analyze and attribute the impact of marketing touchpoints on conversions. According to the vendor, this enables users to gain a deeper understanding of the customer journey and optimize their media budgets accordingly.

Real-Time Single-Touch and Multi-Touch Attribution: The platform offers both single-touch and multi-touch attribution models to evaluate the performance of marketing channels. According to the vendor, users can monitor the performance of marketing channels in real-time and adjust campaigns promptly.

Predictive Investments: According to the vendor, the platform leverages predictive modeling and algorithms to forecast the impact of marketing investments. Users can simulate different investment scenarios and evaluate potential outcomes to make informed decisions about budget allocation and campaign optimization.

Product Analytics: The platform provides comprehensive product analytics to understand the performance and impact of products or services. According to the vendor, users can analyze product metrics, such as sales, conversion rates, and customer behavior, to identify areas for improvement and optimization.

Customer Journey Reports: The platform offers detailed customer journey reports that track and analyze user interactions across various touchpoints. According to the vendor, this feature helps users optimize marketing strategies, identify bottlenecks, and improve the overall customer experience.