Consistency is Key
Use Cases and Deployment Scope
Exclaimer is used to ensure that we build consistency across all of our customer and supplier facing communications via email, being able to manage any social campaigns too. All with a simple user interface, once you have the initial idea, the ongoing tweaks are super easy and effective pretty much immediately.
Pros
- Builds Consistency
- Easy Administration
- Largely automated
- Useful Campaign tools
Cons
- The signature editor can be a little tricky to get used to, using things like padding in order for things to look right.
- Being able to add images per user that allows us to have a 'wet signature' image for example without the need to have multiple signatures
Likelihood to Recommend
It's been great for any environment that relies on email marketing and perhaps selling some form of scheduled experience (Theatre, Hotel etc) being able to drive repeat business like showing the upcoming shows as a banner, or any upcoming events giving those recipients visibility all in an email.
