Name: Flashtalking
Author: FlashTalking

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Risk Management

Enterprise

Accounting

Accounts Receivable

Budgeting and Forecasting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Build Automation

Cloud Storage

Data Fabric

Email Verification

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Security

Network Performance Monitoring

Network Simulation

Network Traffic Analysis (NTA)

Output Management

Platform-as-a-Service (PaaS)

SOA Application Gateways

Software Components

Software-Defined WAN

Web Content Filtering

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Mobile Analytics

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Security Orchestration, Automation and Response (SOAR)

Security

Architecture

Last Mile Delivery

Legal Case Management

Nonprofit CRM

Physical Therapy

Roofing

Vertical-Specific

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Flashtalking, developed by Mediaocean, is an independent ad tech platform that specializes in creative personalization and intelligence solutions across all marketing channels. According to the vendor, Flashtalking aims to bridge the gap between creative and media, enabling more efficient production, versioning, and distribution of creative. It also provides personalization features to ensure relevant brand messages reach the right consumers at the right time. This versatile platform caters to global advertisers and agencies of all sizes, making it a tool suitable for advertising agencies, marketing professionals, creative directors, digital marketers, and the retail industry.

## Key Features

**Creative Personalization**: According to the vendor, Flashtalking offers real-time relevancy at scale, allowing advertisers to deliver the right messages to their target audience in every moment. Marketers can potentially improve marketing effectiveness by leveraging advanced personalization capabilities across any screen, format, and device. The platform supports the development of brand-specific frameworks and enables the production of bulk or on-the-fly creative variations.

**Audience & Identity**: Flashtalking's audience and identity solution aims to help advertisers future-proof their measurement and personalization efforts in the cookieless era. According to the vendor, with a flexible Identity Framework, advertisers can choose from various identifiers for personalized messaging and measurement. The platform provides a comprehensive view of reach, frequency, and conversions across channels and browsers, potentially ensuring accurate attribution and insights.

**Ad Serving**: Flashtalking positions itself as an independent and unbiased ad server that delivers and measures media and creative, providing advertisers with transparency and control over their data. The vendor claims that the platform is accredited, certified, and compliant, ensuring data security and privacy. With its optimized Campaign Manager, advertisers can efficiently manage campaigns and potentially leverage data-driven decisioning for personalized messaging across formats and environments.

**Social**: Flashtalking's social technology platform aims to simplify workflow and enhance performance in social media advertising. According to the vendor, it offers advanced automation and a consistent toolset for efficient creative workflows, audience management, and optimization across multiple social platforms. Advertisers can potentially manage campaigns across publishers through a converged interface, streamlining the ad management process.

**Creative Intelligence**: Flashtalking's AI-driven Creative Intelligence solution aims to enable advertisers to recognize and respond to the connection between creative and audiences at scale. The vendor claims that it offers a Creative Taxonomy tool for standardized naming conventions and auto-classification capabilities using AI. Advertisers can potentially gain insights into the impact of individual creative elements on campaign performance through accessible data sets.

**Verification**: Flashtalking's verification services aim to provide holistic brand protection, combating ad fraud and ensuring inventory quality. According to the vendor, the platform offers actionable verification tools, including sophisticated invalid traffic detection and viewability capabilities across various channels. Flashtalking claims to be the only independent ad server accredited for IVT detection and filtration in the OTT space, providing advertisers with MRC-accredited verification.

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Contract

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Business

Premium

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Marketing Attribution

FlashTalking

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Flashtalking

Overview

What is Flashtalking?