Flashtalking

Flashtalking, developed by Mediaocean, is an independent ad tech platform that specializes in creative personalization and intelligence solutions across all marketing channels. According to the vendor, Flashtalking aims to bridge the gap between creative and media, enabling more efficient production, versioning, and distribution of creative. It also provides personalization features to ensure relevant brand messages reach the right consumers at the right time. This versatile platform caters to global advertisers and agencies of all sizes, making it a tool suitable for advertising agencies, marketing professionals, creative directors, digital marketers, and the retail industry.

Key Features

Creative Personalization: According to the vendor, Flashtalking offers real-time relevancy at scale, allowing advertisers to deliver the right messages to their target audience in every moment. Marketers can potentially improve marketing effectiveness by leveraging advanced personalization capabilities across any screen, format, and device. The platform supports the development of brand-specific frameworks and enables the production of bulk or on-the-fly creative variations.

Audience & Identity: Flashtalking's audience and identity solution aims to help advertisers future-proof their measurement and personalization efforts in the cookieless era. According to the vendor, with a flexible Identity Framework, advertisers can choose from various identifiers for personalized messaging and measurement. The platform provides a comprehensive view of reach, frequency, and conversions across channels and browsers, potentially ensuring accurate attribution and insights.

Ad Serving: Flashtalking positions itself as an independent and unbiased ad server that delivers and measures media and creative, providing advertisers with transparency and control over their data. The vendor claims that the platform is accredited, certified, and compliant, ensuring data security and privacy. With its optimized Campaign Manager, advertisers can efficiently manage campaigns and potentially leverage data-driven decisioning for personalized messaging across formats and environments.

Social: Flashtalking's social technology platform aims to simplify workflow and enhance performance in social media advertising. According to the vendor, it offers advanced automation and a consistent toolset for efficient creative workflows, audience management, and optimization across multiple social platforms. Advertisers can potentially manage campaigns across publishers through a converged interface, streamlining the ad management process.

Creative Intelligence: Flashtalking's AI-driven Creative Intelligence solution aims to enable advertisers to recognize and respond to the connection between creative and audiences at scale. The vendor claims that it offers a Creative Taxonomy tool for standardized naming conventions and auto-classification capabilities using AI. Advertisers can potentially gain insights into the impact of individual creative elements on campaign performance through accessible data sets.

Verification: Flashtalking's verification services aim to provide holistic brand protection, combating ad fraud and ensuring inventory quality. According to the vendor, the platform offers actionable verification tools, including sophisticated invalid traffic detection and viewability capabilities across various channels. Flashtalking claims to be the only independent ad server accredited for IVT detection and filtration in the OTT space, providing advertisers with MRC-accredited verification.