Folloze

Score8.3 out of 10

92 Reviews and Ratings

Community insights

TrustRadius Insights for Folloze are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Dynamic Personalization Functionality: Users have praised the dynamic personalization feature for providing a unique and tailored experience to customers and prospects, enhancing engagement and conversion rates. This customization capability allows businesses to create more targeted marketing campaigns and build stronger relationships with their audience.

Responsive Administrative Portal: Many users have appreciated the responsiveness of the administrative portal, allowing for efficient task completion and smoother workflow management. The user-friendly interface streamlines processes, leading to increased productivity and overall satisfaction among users.

Effective Technical Support: Users have found the technical team support to be consistently prompt and efficient in addressing issues, ensuring minimal disruptions to their operations. The quick resolution of technical problems contributes to a positive user experience and fosters trust in the platform's reliability.

Reviews

49 Reviews

Folloze Makes Marketing Easy

Rating: 9 out of 10

Incentivized

June 4, 2025

Use Cases and Deployment Scope

I use Folloze mainly for email campaigns and creating personalized microsites and it’s also been great for ABM programs and integrating with our marketing systems. My team builds and shares content without needing help from web developers or the web team.

Pros

i love how easy it is to duplicate boards and control the content my audience sees
Folloze lets me schedule messages and track engagement all in one place
the support team, especially Otto and Meghan, has been amazing with integrations and feature updates

Cons

some of the design tools took a bit to get used to
it lacks some flexibility to edit

Likelihood to Recommend

I will recommend Folloze to small marketing teams who want to move fast without depending on other departments, it’s perfect for ABM and makes it easy to personalize content down to the logo and i’ve seen more qualified leads come in since we started using it, and that alone is worth it.

Sergey Ivashko

Frontend Developer in Information Technology at GRSP Tech (11-50 employees)

Vetted Review

7 years of experience

Top account-based marketing tool available today.

Rating: 7 out of 10

Incentivized

January 24, 2025

Use Cases and Deployment Scope

Folloze helps send mass messages, set schedules, and send text messages. It is best for everyday marketers. It makes it easier to connect to other systems and has good customer service.

Pros

Recipient content control.
Help with onboarding.
Listen to what we have to say, and fix the problems we find.

Cons

Needs more features.
The reporting tool is hard to use.
Bugs make it slow down.

Likelihood to Recommend

I will recommend Folloze as it is easy to use and increases our productivity. They also listen to their customers and respond accordingly to the problem.

Riaz Raza

Senior Director of Engineering in Engineering at AppVerticals (11-50 employees)

Vetted Review

6 years of experience

Folloze provides both no-code landing page builder and campaign builder in single one solution

Rating: 8 out of 10

Incentivized

December 28, 2024

Use Cases and Deployment Scope

Tracking user involvement and maintaining consistency across all pages and improving strategy, all of these depend on this single solution. And using Folloze I can create interesting landing pages which is custom for every user using and since the platform facilitates the creation of no-code microservices, I therefore save a lot of time and effort.

Pros

using Folloze, I can quickly create very customized and scalable campaigns
can include our company's identity which helps all of our pages to have a finished look
the user's engagement monitoring data help me to make wise judgments based on their choices

Cons

lack of control over design tools such text size, color and formatting choices compromises layout flexibility
the limited bandwidth from the smaller support personnel could cause delays in reacting to consumer problems
one of the limited options for altering contact information is redirecting queries to group emails and it may interfere with team processes

Likelihood to Recommend

Perfect for small teams handling demanding schedules, it features reusable templates and simple UI. For marketing companies without a web development staff but still need to quickly build customized campaigns or boost engagement statistics, Folloze is a terrific option. Still more technical help could be required for highly customized needs that beyond templates.

Alex Trostenec

Product Manager in Information Technology at Itransition (1001-5000 employees)

Vetted Review

4 years of experience

Folloze has proved to be an excellent tool for enhancing consumer relationships

Rating: 9 out of 10

Incentivized

November 22, 2024

Use Cases and Deployment Scope

Using Folloze and the tools it provided, we were able to produce marketing and email campaigns and tailored landing sites rapidly. This removes the requirement for previously vital reliance on someone with site development and marketing experience. And also over the whole onboarding process, the Folloze personnel also proved to be really friendly and responsive.

Pros

the account based marketing campaigns help us scale our marketing routes
it can generate distinctive microsites for many kinds of customers
flawless connection with the salesforce

Cons

numerous aspects require HTML or CSS to completely personalize
must be more flexible regarding changing and updating contact details

Likelihood to Recommend

By automating premium lead generating and strengthening client relationships, Folloze has let our small staff do more than it has ever been able. And the website not only looks fantastic but also features outstanding training materials which taken together provide a strong tool for our marketing initiatives.

Mahendra Pandey

Web Developer in Information Technology at Depex Technologies (51-200 employees)

Vetted Review

3 years of experience

Folloze is a great platform with a very helpful support team.

Rating: 8 out of 10

Incentivized

October 15, 2024

Use Cases and Deployment Scope

Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing efforts. Folloze's customizing features enable one to design websites specifically for every market niche while maintaining a cohesive story.

Pros

Robust data integrations.
Helps improve interactions with clients and engagement.
You can use a single template to build scalable campaigns, which simplifies the whole process.

Cons

A more robust content management system is needed.
The calendar should include more functions for better customization.
Emails should be more personalized.

Likelihood to Recommend

From the start of my time working with the Folloze team, they have provided outstanding service, including support with onboarding. They address all of our concerns and any feedback that we provide them, which has astounded me constantly.

Kirthik Raja

Digital Marketing Executive in Marketing at Exemplifi (11-50 employees)

Vetted Review

4 years of experience

Streamlined Personalisation for Media Agencies.

Rating: 8 out of 10

Incentivized

September 30, 2024

Use Cases and Deployment Scope

Our media agency uses Folloze to help create highly personal content hubs for our clients. Folloze combines the ability to deliver personalized and aesthetic media pitches and propositions for our agency's clients with the ability to track engagement and performance in real-time. Its uses span RFPs, media plans, and campaign performance reports making it a reliable and frequently used tool in our team's management process.

Pros

Personalized Content.
Content Management + Organisation.
Analytics

Cons

Increase Customisation.
Improved Analytics.

Likelihood to Recommend

Personalization in a pinch! When we need to pitch to a prospective client, Folloze can create a customized storytelling board that includes relevant case studies from similar brands, media strategies that fit the client’s target demographic, and embedded videos or infographics that showcase past success. This helps showcase our agency's expertise during an RFP.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Personalized ABM at scale and great customer service!

Rating: 9 out of 10

Incentivized

August 12, 2024

Use Cases and Deployment Scope

It's an easy and quick way to create personalized ABM programs. Once you have your first few templates saved, it's easy to copy and use them on other boards to keep the same look by only changing the important parts. You can change a lot about your board without giving up too much power. With SSO, two-factor authentication, and the personalization tool, the Folloze team has really stepped up its security response across the board. It also listens to and acts on customer comments very well.

Pros

Enhances security with SSO, two-factor authentication and personalization tool.
Allows easy creation of boards without needing complex board construction.
Offers a quick and efficient method for creating personalized ABM programs.

Cons

Inquiry on how to get drill-down metrics for user persona improvement.
Need for links to common file storage platforms.
Recent addition of a knowledge base for product setup videos.

Likelihood to Recommend

I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.

Volodymyr Kysil

Sales Manager in Sales at DICEUS (51-200 employees)

Vetted Review

3 years of experience

Folloze gives the competitive advantage

Rating: 7 out of 10

July 24, 2024

Use Cases and Deployment Scope

Folloze acts as a one-stop solution for Account-based marketing, that has helped us in targeting specific accounts and engage with key decision makers. It helped in streamlining the funnel by identifying the top target accounts and convert them at the right time.

Pros

Orchestrating lead buying journey
Campaign Management
Optimized campaign cost and delivery rates

Cons

Flexibility to customize the contact relationship
It is not much intuitive
Customer service team is small to handle requests

Likelihood to Recommend

Folloze fits well for a medium-size business and help them outreach the right set of accounts with the campaign management tools. It has no-code and low-code email development capability that helps a new user to quickly learn and operate this product.

Arpit Dave

Manager - CRM & Marketing Automation in Product Management at SentinelOne (201-500 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

Easy and Powerful ABM Tool

Rating: 8 out of 10

Incentivized

July 22, 2024

Use Cases and Deployment Scope

You can use Folloze to communicate with multiple recipients at the same time and schedule follow-ups for later. We have been able to roll out multiple initiatives within the different business units with the help of Folloze. The Folloze team is ever so helpful and well versed with best practices, setup and direction everyone along the proper path for optimal results. That's great because anyone can use this tool because it's free source. You can also do great creative modifications on a big scale and get them underway quickly.

Pros

Ideal for marketers who need to talk to customers quickly, strategically and smartly.
For the best results, the Folloze team gives you best practices, setting and direction.
Offers personalization capabilities, content manager, distribution and integrations.

Cons

Improvements in content center with folders and better organization for personal content.
Improvement in the ability to access external boards without signing up.
Timely fix of bugs, with team's assistance often necessary.

Likelihood to Recommend

I will certainly recommend Folloze, because I had an amazing experience with Folloze. It allows for creative modifications on a large scale, hence increases efficiency and saves time. Folloze team is great as it empowers communication of relevant messages to valuable clients.

Illia Pinchuk

CEO in Information Technology at DICEUS (51-200 employees)

Vetted Review

5 years of experience

Flexible, Versatile, Folloze is a pleasure to work with.

Rating: 9 out of 10

Incentivized

July 9, 2024

Use Cases and Deployment Scope

We needed an easier way to help build and deliver content, especially with team members that may not be as technically savvy as others. With Folloze we were able to tailor and build without having to code, it made it super easy with auto-tagging, suggestions, etc. powered by ChatGPT which is cool.

Pros

Content auto-tagging, automating and eliminating a lot of manual work
No coding required, their designer allows you to build all sorts of things without having to get into the weeds of code
Good Analytics, data collected to help measure your campaigns

Cons

More documentation, I'd like to see more things explained and documented through out the site
Design tool is pretty flexible but there is sometimes when you aren't able to do specific things the way you might want to
UI/UX could be improved in some area but not a big deal

Likelihood to Recommend

I think Folloze is a good solution if you want to hit the ground running, it's a good platform to jump off from without having to get into complicated technology stacks and lets a more diverse team work with and interact with it. Being able to build sites, micro sites and have the engagement metrics easily available is very nice.

Verified User

Team Lead in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

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