Item: Folloze
Rating: 9
Author: Sergey Ivashko

Overall Satisfaction with Folloze

Use Cases and Deployment Scope

I use Folloze mainly for email campaigns and creating personalized microsites and it’s also been great for ABM programs and integrating with our marketing systems. My team builds and shares content without needing help from web developers or the web team.

Pros and Cons

Pros

i love how easy it is to duplicate boards and control the content my audience sees
Folloze lets me schedule messages and track engagement all in one place
the support team, especially Otto and Meghan, has been amazing with integrations and feature updates

Cons

some of the design tools took a bit to get used to
it lacks some flexibility to edit

Return on Investment

we’ve driven more qualified leads and seen higher engagement across our campaigns
it saves us time since we don’t have to involve the web team for every update
they actually listen to feedback and take action

Usability

It doesn’t need a web developer or any CSS knowledge, which makes it super accessible for me and my team and we’re able to build and update boards quickly without relying on other internal teams, the tool itself is really intuitive and their training materials helped us get started fast.

Key Insights

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Other Software Used

Big E-Z Accounting for Google Sheets, ERP Microneo

Likelihood to Recommend

I will recommend Folloze to small marketing teams who want to move fast without depending on other departments, it’s perfect for ABM and makes it easy to personalize content down to the logo and i’ve seen more qualified leads come in since we started using it, and that alone is worth it.

Folloze Feature Ratings

Comments

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