Flexible, Versatile, Folloze is a pleasure to work with.
July 09, 2024

Flexible, Versatile, Folloze is a pleasure to work with.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

We needed an easier way to help build and deliver content, especially with team members that may not be as technically savvy as others. With Folloze we were able to tailor and build without having to code, it made it super easy with auto-tagging, suggestions, etc. powered by ChatGPT which is cool.

Pros

  • Content auto-tagging, automating and eliminating a lot of manual work
  • No coding required, their designer allows you to build all sorts of things without having to get into the weeds of code
  • Good Analytics, data collected to help measure your campaigns

Cons

  • More documentation, I'd like to see more things explained and documented through out the site
  • Design tool is pretty flexible but there is sometimes when you aren't able to do specific things the way you might want to
  • UI/UX could be improved in some area but not a big deal
  • Has reduced time lag to get special campaigns up running and live
  • Has had a positive impact on team collaboration
  • Good analytics metrics have helped us determine courses of action
That is perhaps Folloze's greatest strength, it is extremely easy to create personalized experiences and help us develop the engagement we are looking for. The ability to craft a specific narrative for particular segment is super easy, it automates everything and makes the platform overall very usable even for less tech savvy people.

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

I think Folloze is a good solution if you want to hit the ground running, it's a good platform to jump off from without having to get into complicated technology stacks and lets a more diverse team work with and interact with it. Being able to build sites, micro sites and have the engagement metrics easily available is very nice.

Folloze Feature Ratings

3rd party intent signals
8
Downstream intent signals
8
Account identification
8
Standard visitor segmentation
10
Behavioral visitor segmentation
9
ABM sales intelligence
9
Automated routing and prioritization
10
Customer interaction histories
10
Syndicated content
10
Personalization
10
Engagement data tracking
10
Ad campaign creation
9
Display advertising
9
Contextual advertising
9
Social advertising
9
Ad reporting and analytics
10

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