Streamlined Personalisation for Media Agencies.
September 30, 2024

Streamlined Personalisation for Media Agencies.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

Our media agency uses Folloze to help create highly personal content hubs for our clients. Folloze combines the ability to deliver personalized and aesthetic media pitches and propositions for our agency's clients with the ability to track engagement and performance in real-time. Its uses span RFPs, media plans, and campaign performance reports making it a reliable and frequently used tool in our team's management process.

Pros

  • Personalized Content.
  • Content Management + Organisation.
  • Analytics

Cons

  • Increase Customisation.
  • Improved Analytics.
  • Increase in Pipeline Revenue.
Folloze is generally very user-friendly, especially for mid-level content use. The platform has drag-and-drop features with robust personalization options. For a media agency pitching a new client, creating a customized content board with tailored case studies, industry-relevant videos, and branded assets takes only a few hours, even for users with limited design experience.

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Personalization in a pinch! When we need to pitch to a prospective client, Folloze can create a customized storytelling board that includes relevant case studies from similar brands, media strategies that fit the client’s target demographic, and embedded videos or infographics that showcase past success. This helps showcase our agency's expertise during an RFP.

Folloze Feature Ratings

7.0
Integrations with third-party software
8
Automated workflow & orchestration
6
6.3
3rd party intent signals
6
Downstream intent signals
6
Account identification
7
6.7
Standard visitor segmentation
6
Behavioral visitor segmentation
7
ABM sales intelligence
7
8.2
Automated routing and prioritization
7
Customer interaction histories
8
Syndicated content
8
Personalization
10
Engagement data tracking
8
7.0
Ad campaign creation
6
Display advertising
7
Contextual advertising
8
Social advertising
6
Ad reporting and analytics
8

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