Folloze gives the competitive advantage
July 24, 2024

Folloze gives the competitive advantage

Arpit Dave | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

Folloze acts as a one-stop solution for Account-based marketing, that has helped us in targeting specific accounts and engage with key decision makers. It helped in streamlining the funnel by identifying the top target accounts and convert them at the right time.

Pros

  • Orchestrating lead buying journey
  • Campaign Management
  • Optimized campaign cost and delivery rates

Cons

  • Flexibility to customize the contact relationship
  • It is not much intuitive
  • Customer service team is small to handle requests
  • Shorter turn-around time
  • Quick campaign deployment
  • Personalized ABM targeting
  • Greater lead engagement
It is very easy and intuitive to deploy campaigns with a capability to target specific accounts. We were able to personalize emails and get a competitive advantage. It has got wonderful integration capabilities to analyze data and export data for BI reporting. The templatized emails provide power to develop interactive and user-friendly emails
The customer success team played a good role in helping us implement the solution with more knowledge base articles and learning sessions. However, the team is small to handle ad-hoc requests and short turn-around time.
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns


Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Folloze fits well for a medium-size business and help them outreach the right set of accounts with the campaign management tools. It has no-code and low-code email development capability that helps a new user to quickly learn and operate this product.

Folloze Feature Ratings

7.5
Integrations with third-party software
7
Automated workflow & orchestration
8
7.0
3rd party intent signals
5
Account identification
9
7.3
Standard visitor segmentation
7
Behavioral visitor segmentation
7
ABM sales intelligence
8
6.6
Automated routing and prioritization
5
Customer interaction histories
5
Syndicated content
7
Personalization
9
Engagement data tracking
7
6.8
Ad campaign creation
7
Display advertising
7
Contextual advertising
8
Social advertising
5
Ad reporting and analytics
7

Comments

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