Formulate

Formulate is a promotions optimisation tool that helps major retailers run more effective campaigns, save money, and reduce waste.

Formulate enables retailers to:

• Forecast the P&L of their entire promotion plan
• Get accurate promotion volume pre-orders.
• Enhance planned promotions.
• Optimise campaign pricing.
• Simulate new promotion ideas.
• Evaluate the true uplift from all past promotions.
• Determine which promotions to start, stop and adjust.