Google Optimize Reviews and Ratings

Use Cases and Deployment Scope

We used to use Google Optimize as our experimentation tool, where we would run ab tests and personalisations. This was used to improve performance on our current website and fix elements that we were unable to do through development resource. We used this tool as we had GA360 and it was a free tool that we could take advantage of with our remaining tool stack.

Likelihood to Recommend

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool.

Use Cases and Deployment Scope

We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as the Onsite team uses this tool, as the setup is easy and tracking performance in Google Analytics is convenient for everyone. The tool is mainly used to improve the conversion rates across different pages on the website.

Likelihood to Recommend

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers.

Use Cases and Deployment Scope

Our organization is using Google Optimize to conduct basic A/B testing experiments and to personalize experiences based on various attributes. Google Optimize allows any user to easily create experiences without having to have very technical skill sets. For some other tools we've used, that wasn't the case.

Likelihood to Recommend

The free version of Google Optimize is a no brainer for anyone running Google Analytics on their website (which should be everyone). It provides enough value at the free level to allow users to begin A/B testing on their website and allow them to begin building a ROI case to purchase the paid version (Google Optimize 360).

Use Cases and Deployment Scope

Google Optimize is used by our marketing team and our programmers and producers for testing purposes.

Likelihood to Recommend

Google optimize will help you understand what is working on your website and how you can improve your pages for a better conversion rate.

Use Cases and Deployment Scope

We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.

Likelihood to Recommend

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.

Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.

Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.

Use Cases and Deployment Scope

I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.

Likelihood to Recommend

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.

Use Cases and Deployment Scope

Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.

Likelihood to Recommend

Google Optimize should be on top of any business list. It's easy to implement. If you have Google Tag Manager already in place, then you actually don't need help from a developer. However, if you don't have GTM implemented then you definitely need help. But it's a one-time setup. With so many guides available online, you won't be stuck.

Use Cases and Deployment Scope

Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.

Likelihood to Recommend

Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.

Use Cases and Deployment Scope

We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.

Likelihood to Recommend

If you don't have any budget for optimizing and want something simple, Google Optimize works well.

Use Cases and Deployment Scope

We currently use Google Optimize for A/B and multivariate testing on our eCommerce site.

We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).

Likelihood to Recommend

We are not experts in testing, so there are probably better and more equipped alternatives out there but for our small organization with limited testing resources, this works fine. If you are a small team and you need to manage a few tests at the same time, this is probably the right choice considering it's free. If you are a bigger team that needs to add way more data and complexity to your tests you shouldn't use Google Optimize as integration might be hard. Also, if you can't stand the "flickering," try something else.