Item: Google Optimize
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.

Pros and Cons

Navigation Testing
Call To Action text/button/link testing

Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Return on Investment

Until you use the paid version, Google Optimize is free other than the time it takes to create experiments.

Alternatives Considered

Optimizely

We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup.

Support Rating

I haven't needed to use support yet.

Key Insights

Do you think Google Optimize delivers good value for the price?

Yes

Are you happy with Google Optimize's feature set?

Yes

Did Google Optimize live up to sales and marketing promises?

Yes

Did implementation of Google Optimize go as expected?

Yes

Would you buy Google Optimize again?

Yes

Other Software Used

Episerver CMS, Akamai Ion, Google Data Studio

Likelihood to Recommend

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.
Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.
Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.

Eliminate the HIPPO by running experiments. Move your company to a data driven organization!

Overall Satisfaction with Google Optimize