Eliminate the HIPPO by running experiments. Move your company to a data driven organization!
January 22, 2020

Eliminate the HIPPO by running experiments. Move your company to a data driven organization!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Optimize

We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.

Pros

  • Navigation Testing
  • Call To Action text/button/link testing

Cons

  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
  • Until you use the paid version, Google Optimize is free other than the time it takes to create experiments.
We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup.
I haven't needed to use support yet.

Do you think Google Optimize delivers good value for the price?

Yes

Are you happy with Google Optimize's feature set?

Yes

Did Google Optimize live up to sales and marketing promises?

Yes

Did implementation of Google Optimize go as expected?

Yes

Would you buy Google Optimize again?

Yes

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.
Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.
Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.

Google Optimize Feature Ratings

8.2
a/b experiment testing
10
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
5
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
8
Advanced code editor
8
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
8
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.5
Standard visitor segmentation
8
Behavioral visitor segmentation
Not Rated
Traffic allocation control
9
Website personalization
Not Rated
9.0
Heatmap tool
Not Rated
Click analytics
9
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
CSV export
Not Rated
Experiments results dashboard
9
Platform Integration Features ()
Not Rated

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