Name: imagino
Author: imagino

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Mobile App Development

Development

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Financial Risk Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

International Payroll

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Business Internet Service Providers (ISPs)

Cloud Storage

Component Content Management

Container Management

Fraud Detection

IT Alert Management

Identity Verification

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Intranet

Load Testing

Managed Print

Managed Private Cloud

Metadata Management

Network Performance Monitoring

Product Implementation Services

Tower Servers

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Presentation

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Email Signature

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Pipeline

Sales

Antivirus

Security

Digital Forensics

Estate Planning

Insurance Agency Management

Insurance Claims Management

Inventory Management

Library Management

Physical Therapy

Vertical-Specific

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imagino is a Customer Data Platform (CDP) designed to assist businesses in managing and utilizing their customer data. According to the vendor, imagino caters to companies of any size and is utilized by marketers, IT teams, CRM teams, digital teams, and specifically in the retail industry. The platform offers a range of features and capabilities that aim to enhance marketing strategies, improve customer engagement, and drive impactful results.

## Key Features

**Connectivity**: According to the vendor, imagino automatically maps and catalogs customer data, offering a library of connectors to over 100 databases and point solutions. This is said to streamline the data integration process and reduce the time to value for projects.

**Data Profiling**: According to the vendor, imagino allows users to pull data directly from the source, providing a genuine 'real-time' view. The platform utilizes machine learning to suggest tagging of newly discovered data with business attributes, making data profiling quick and efficient.

**Unified Customer Views**: The vendor claims that imagino connects to or generates unified customer views, enabling businesses to have a comprehensive understanding of their customers. The platform offers flexibility in adapting the data model to unique business needs, providing scores and KPIs for effective marketing decision-making.

**Activate!**: According to the vendor, imagino provides native connectors for activating through solutions in a business's technical stack. It enables intuitive and user-friendly segmentation for marketing teams, allowing the creation and management of multi-stage and cross-channel journeys.

**Campaign Foundations**: Leveraging the full reach of the CDP foundation, imagino offers a single interface for creating, automating, and managing campaigns. The platform provides segmentation capabilities for advanced targeting without the need for SQL, enabling personalization and iteration through personalized content.

**Execution & Analysis**: According to the vendor, imagino allows users to create and iterate personalized content for relevant messaging. The platform supports real-time and scalable personalization, ensuring improved deliverability. It also provides tracking and reporting capabilities beyond superficial KPIs.

**Impact**: The vendor claims that imagino aims to deliver a return on investment in just a few months. It is said to boost conversion rates through personalized campaigns, increase average order value through targeted messaging, and decrease customer acquisition costs through efficient campaign management. The platform is also said to pre-empt churn through relevant and timely communications.

**Productivity**: According to the vendor, imagino saves time on routine tasks, allowing for more creative work. It optimizes marketing efforts through a test-and-learn approach, empowering CRM teams with user-friendly tools for campaign management. The platform is also said to free up data and analysis resources for other strategic initiatives.

Free

Team

Business

Twilio Segment

Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

Blueshift

imagino

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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imagino

Overview

What is imagino?