imagino

imagino is a Customer Data Platform (CDP) designed to assist businesses in managing and utilizing their customer data. According to the vendor, imagino caters to companies of any size and is utilized by marketers, IT teams, CRM teams, digital teams, and specifically in the retail industry. The platform offers a range of features and capabilities that aim to enhance marketing strategies, improve customer engagement, and drive impactful results.

Key Features

Connectivity: According to the vendor, imagino automatically maps and catalogs customer data, offering a library of connectors to over 100 databases and point solutions. This is said to streamline the data integration process and reduce the time to value for projects.

Data Profiling: According to the vendor, imagino allows users to pull data directly from the source, providing a genuine 'real-time' view. The platform utilizes machine learning to suggest tagging of newly discovered data with business attributes, making data profiling quick and efficient.

Unified Customer Views: The vendor claims that imagino connects to or generates unified customer views, enabling businesses to have a comprehensive understanding of their customers. The platform offers flexibility in adapting the data model to unique business needs, providing scores and KPIs for effective marketing decision-making.

Activate!: According to the vendor, imagino provides native connectors for activating through solutions in a business's technical stack. It enables intuitive and user-friendly segmentation for marketing teams, allowing the creation and management of multi-stage and cross-channel journeys.

Campaign Foundations: Leveraging the full reach of the CDP foundation, imagino offers a single interface for creating, automating, and managing campaigns. The platform provides segmentation capabilities for advanced targeting without the need for SQL, enabling personalization and iteration through personalized content.

Execution & Analysis: According to the vendor, imagino allows users to create and iterate personalized content for relevant messaging. The platform supports real-time and scalable personalization, ensuring improved deliverability. It also provides tracking and reporting capabilities beyond superficial KPIs.

Impact: The vendor claims that imagino aims to deliver a return on investment in just a few months. It is said to boost conversion rates through personalized campaigns, increase average order value through targeted messaging, and decrease customer acquisition costs through efficient campaign management. The platform is also said to pre-empt churn through relevant and timely communications.

Productivity: According to the vendor, imagino saves time on routine tasks, allowing for more creative work. It optimizes marketing efforts through a test-and-learn approach, empowering CRM teams with user-friendly tools for campaign management. The platform is also said to free up data and analysis resources for other strategic initiatives.