Name: Incomaker
Author: Incomaker

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Org Chart

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Component Content Management

Data Quality

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Infrastructure Monitoring

IT Service Management (ITSM)

Identity Governance and Administration

Industrial IoT

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Relational Database Management Systems

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

Tower Servers

Traffic Switching

Virtual Private Network (VPN)

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Intent Data

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Multichannel Retail

Sales Gamification

Sales Intelligence

Sales

Secure Service Edge (SSE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Commercial Drone

Equation Editors

Insurance Agency Management

Public Sector Software

Real Estate Property Management

Trucking Software

Vertical-Specific

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Incomaker is a digital marketing automation platform designed to streamline and automate marketing efforts for businesses. It offers a range of features to assist with lead generation, customer communication, sales funnels, team collaboration, and analytics. According to the vendor, Incomaker is suitable for businesses of all sizes, from small startups to large enterprises, and is used by marketing managers, sales teams, digital marketers, e-commerce businesses, and education agencies.

## Key Features

**Leads Identification**: Incomaker helps businesses capture contact information from website visitors, e-shop users, and social media interactions. According to the vendor, it can identify up to 10-15% of website visitors and send collected contacts directly to the CRM or via email for further engagement.

**Communication History**: Incomaker stores a comprehensive communication history, allowing businesses to track and review interactions with leads and customers. Users can access past emails, SMS messages, social media posts, and more to maintain a consistent customer experience, as claimed by the vendor.

**Mobile Apps**: Incomaker provides mobile apps for on-the-go access and management of marketing campaigns. Users can store call records directly from their phones, ensuring all communication is logged and tracked even when away from their computers, according to the vendor.

**Sales Funnels**: Incomaker offers reports that visualize sales results and provide insights into marketing campaign performance. Users can track conversion paths, evaluate advertising investments, and predict sales for future periods, enabling data-driven decision-making, as claimed by the vendor.

**Team Collaboration**: Incomaker facilitates team collaboration through streamlined workflow and communication features. Users can share information, collaborate on projects, and access individualized dashboards with customizable access rights, according to the vendor.

**Browser Notifications**: Incomaker leverages browser notifications as a marketing tool. Users can send targeted notifications to subscribers, increasing engagement without requiring email addresses, according to the vendor.

**Landing Pages**: Incomaker's drag and drop editor allows users to create landing pages without programming skills. These landing pages can be integrated into email or social media campaigns to optimize traffic and increase conversions, as claimed by the vendor.

**Contact Identification**: Incomaker automatically identifies website visitors, providing information about their location and the company they represent. This feature helps salespeople prioritize leads and tailor their approach based on specific customer interests, according to the vendor.

**CRM**: Incomaker provides a comprehensive CRM system to manage and track customer interactions and relationships. Users can store contact information, track communication history, and assign tasks and follow-ups for efficient customer relationship management, as claimed by the vendor.

**Double Opt-in**: Incomaker offers double opt-in functionality for contact collection to ensure the quality of contacts. This feature requires contacts to confirm their subscription, maintaining a clean and engaged contact list for effective email marketing campaigns, according to the vendor.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Incomaker

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Incomaker

Overview

What is Incomaker?