Insites

Insites by Silktide Ltd is a website quality management platform designed to assist web managers, digital marketers, content managers, UX designers, SEO specialists, and professionals across various industries. According to the vendor, Insites offers features to monitor and improve website accessibility, content, user experience, SEO, analytics, and data privacy. The product is aimed at businesses of all sizes, including government organizations, higher education institutions, healthcare providers, private sector companies, and financial institutions.

Key Features

Accessibility: According to the vendor, Insites enables users to conduct manual accessibility audits to meet legal obligations against WCAG 2.2 and ADA. Detailed compliance reports with remediation guidance are provided, and learning workshops are available to help users understand the findings.

SEO: Insites offers features to identify and fix SEO problems on websites. Users can conduct keyword research, track rankings, and optimize content with titles, headings, and meta descriptions. The product also allows users to analyze competitor search ads and backlinks.

User Experience: The vendor claims that Insites helps users monitor and improve website speed, functionality, and mobile performance to enhance the user experience. Users can identify and address issues causing frustration for users and gain insights through the use of heatmaps. The impact of errors can be measured, and the overall user experience can be optimized.

Analytics: According to the vendor, Insites provides comprehensive web analytics to measure the ROI of campaigns and track user behavior. Users can optimize user flows, identify broken expectations, and conduct quality assurance by prioritizing issues. Clear metrics are available to support data-driven decision-making.

Content: Insites offers features to check spelling, grammar, and broken links on websites. Users can measure readability and identify potentially inappropriate content. The product also helps ensure content accessibility and fix non-technical issues to protect brand reputation.

Data Privacy: Insites allows users to create privacy alerts and monitor GDPR compliance. Users can list and update cookies used on their sites and keep track of forms collecting personally identifiable information.