TrustRadius Insights
Insites, a software designed to improve digital presence and generate leads, has proven to be an invaluable tool for a wide range of …
Starting at $99 per month
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What is Insites?
Insites by Silktide Ltd is a website quality management platform designed to assist web managers, digital marketers, content managers, UX designers, SEO specialists, and professionals across various industries. According to the vendor, Insites offers features to monitor and improve website accessibility,...
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Basic
$99
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Insites?
Insites by Silktide Ltd is a website quality management platform designed to assist web managers, digital marketers, content managers, UX designers, SEO specialists, and professionals across various industries. According to the vendor, Insites offers features to monitor and improve website accessibility, content, user experience, SEO, analytics, and data privacy. The product is aimed at businesses of all sizes, including government organizations, higher education institutions, healthcare providers, private sector companies, and financial institutions.
Key Features
Accessibility: According to the vendor, Insites enables users to conduct manual accessibility audits to meet legal obligations against WCAG 2.2 and ADA. Detailed compliance reports with remediation guidance are provided, and learning workshops are available to help users understand the findings.
SEO: Insites offers features to identify and fix SEO problems on websites. Users can conduct keyword research, track rankings, and optimize content with titles, headings, and meta descriptions. The product also allows users to analyze competitor search ads and backlinks.
User Experience: The vendor claims that Insites helps users monitor and improve website speed, functionality, and mobile performance to enhance the user experience. Users can identify and address issues causing frustration for users and gain insights through the use of heatmaps. The impact of errors can be measured, and the overall user experience can be optimized.
Analytics: According to the vendor, Insites provides comprehensive web analytics to measure the ROI of campaigns and track user behavior. Users can optimize user flows, identify broken expectations, and conduct quality assurance by prioritizing issues. Clear metrics are available to support data-driven decision-making.
Content: Insites offers features to check spelling, grammar, and broken links on websites. Users can measure readability and identify potentially inappropriate content. The product also helps ensure content accessibility and fix non-technical issues to protect brand reputation.
Data Privacy: Insites allows users to create privacy alerts and monitor GDPR compliance. Users can list and update cookies used on their sites and keep track of forms collecting personally identifiable information.
Insites Features
- Supported: SEO Management
- Supported: Website Management
- Supported: Policy Management
- Supported: Process Management
- Supported: Performance Management
- Supported: Alerts/Notifications
- Supported: Availability Testing
- Supported: Performance Metrics
- Supported: Real Time Monitoring
Insites Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Insites, a software designed to improve digital presence and generate leads, has proven to be an invaluable tool for a wide range of users. Digital marketing agencies have utilized Insites to identify client opportunities and provide a roadmap for enhancing their online presence. By quickly auditing websites and generating consistent reports, Insites has saved users valuable time in web development and client prospecting. The integration with Salesforce has allowed sales teams to run reports on-demand, eliminating the need to rely on another team. This integration, coupled with Insites' ability to provide detailed information on client websites, has given sales teams a commercial advantage in securing new business and building trust with potential customers.
Insites has also greatly benefited telesales teams by helping them identify customer needs and gain a deep understanding of their digital footprint. This knowledge allows them to provide detailed information about clients' web presence, fostering meaningful discussions during sales calls. Small businesses have found value in the digital marketing audits conducted using Insites, enabling them to make simple improvements that enhance their campaigns. Consultants appreciate how Insites streamlines the gathering of information from the internet, freeing up more time for them to focus on offering solutions that bridge gaps.
Overall, users highly recommend Insites for its ability to engage with prospects, identify opportunities and threats, offer proactive actions, and quickly provide value to business owners during sales presentations. Whether it's optimizing clients' SEO and digital marketing strategies or analyzing competitor performance, Insites consistently delivers clear and robust digital analyses that maximize clients' online presence and drive future opportunities.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Insites, noting that it makes the analysis of prospect websites streamlined and efficient. Many users have found that the intuitive and nicely laid out UI allows for easy navigation and quick access to key features.
Customizable Reporting: Insites offers customizable reporting options, allowing users to tailor their reports to meet the specific needs of clients and prospects. This flexibility has been highly appreciated by reviewers, as it enables them to include personalized messaging within the reports and create a sense of urgency. Several users have mentioned that this feature has helped drive marketing discussions with prospects and existing clients.
Comprehensive Audit Tool: Insites is considered one of the most complete website auditing tools on the market, providing detailed and actionable SEO audits, including technical and content audits. Users have found this feature valuable in identifying opportunities for clients and improving website builds or SEO strategies. The fast generation of reports further enhances its usefulness, enabling users to deliver reports while still engaged in conversations with clients.
Messy and Difficult GUI: Some users have found the platform GUI of Insites to be messy and not easy to navigate, especially if they are not using it on a daily basis.
Limitation on Audit Report Templates: Users have expressed inconvenience with the limitation of setting up only one audit report template per instance. This limitation can be problematic for users who need to utilize multiple report templates.
Difficulty with Salesforce Integration: Users have encountered difficulty entering addresses correctly when using the Salesforce integration. Currently, there is no way to utilize Google Maps' auto-complete function within Salesforce, which adds an extra layer of complexity for users.
Users have made several recommendations for using Insites in CONTEXT.
First, many users find that Insites is a valuable tool for marketing agencies to support the sales process. They believe that the features provided by Insites are beneficial in analyzing and optimizing digital marketing efforts. The comprehensive analysis offered by Insites helps agencies understand the strengths and weaknesses of their clients' digital presence, enabling them to make informed decisions and improve overall performance.
Second, users recommend utilizing Insites for high-level health check audits. They find that the platform provides a good overview of the digital marketing landscape and identifies areas that need improvement. However, they also note that additional tools or functionality may be required for more in-depth analysis, as some aspects may require deeper investigation.
Third, users appreciate the wide range of features and overall value that Insites offers. They find it easy to implement and customize according to their specific needs. This flexibility allows them to tailor the platform to their requirements and ensure a seamless integration with existing workflows.
Overall, reviewers suggest using Insites for comprehensive analysis of a SME's digital marketing efforts. They also recommend considering it for lead qualification purposes, as well as for presentations and demonstrating expertise in the field.