Name: Klar
Author: Klar Insights GmbH

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Software Configuration Management

WebOps

Development

Higher Education

Education

Business Intelligence (BI)

Collaboration

File Sharing

Streaming Analytics

Visual Collaboration

VoIP

Enterprise

Accounting

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Engagement

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bug Bounty

C/C++ Integrated Development Environments

Cloud Storage

Data Recovery Service

Database Management

Enterprise Architecture Management

Fraud Detection

Hadoop-Related

High Availability Cluster

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

IoT Security

MLOps

Network Performance Monitoring

Network Virtualization

Non-Relational Databases

Process Mining

Session Border Controllers

Threat Hunting

Web Access Management

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Customer Reference Management

Demand Generation

Email Marketing

Email Testing

Local Listing Management

Marketing Automation

Personalization Engines

Retail Media Advertising

SMS Marketing

Social Media Management

Survey & Forms Building

Video

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Multichannel Retail

Sales

Insurance Underwriting and Rating

Library Management

Medical Billing

Military and Defense

Moving Software

OSS/BSS (Operations Support/Business Support)

Vertical-Specific

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Klar is a business analytics platform offered by Klar Insights GmbH. According to the vendor, the platform aims to provide companies with actionable insights and data-driven recommendations to optimize their business operations and decision-making processes. It is designed to cater to businesses of all sizes, ranging from small startups to large enterprises. The platform is utilized by professionals and industries such as marketing and advertising, e-commerce, financial services, retail, and technology to maximize their insights and profitability.

## Key Features

**Single source of truth for your eCommerce business**: According to the vendor, Klar allows users to centralize all their data in one place and customize it to fit their business reality. This is said to save time and provide clarity on profitable growth.

**Maximize insights and profitability**: The platform claims to offer the ability to configure complex cost structures and identify areas for scaling to maximize profits. Users can slice and dice through data for detailed analysis, according to the vendor.

**First-party attribution solution**: According to the vendor, Klar offers a first-party attribution solution that brings clarity to media buying. Users can understand what is working at the ad level and integrate attribution into all reports.

**Creative reporting for eCommerce**: The platform claims to enable users to analyze the performance of ad creatives. The vendor says that users can combine data and creative insights for scaling acquisition and integrate with Klar Attribution for comprehensive analysis.

**Retention and customer behavior analysis**: Klar is said to help users identify high-CLV customers and understand customer behavior patterns. According to the vendor, this allows users to take action at the right time to nurture high-value customers.

**Influencer reporting and ROI tracking**: The platform claims to provide users with the ability to track the ROI of every influencer and manage complex deal structures. According to the vendor, this helps users generate a repeatable playbook for scaling influencer marketing.

**Customization options for eCommerce businesses**: Klar offers users the ability to integrate all data sources in seconds and reflect their business reality with configuration options. The vendor states that users can filter out unwanted data and clean up dirty data.

**Multi-shop support and currency conversion**: According to the vendor, Klar allows users to analyze different brands or shops separately. Users can convert currencies using daily exchange rates and handle overlapping data sources and define usage.

**Extensive onboarding and support**: The vendor claims to provide free onboarding support to help users configure their accounts. They also offer fast and reliable customer support, along with detailed documentation and guides for every report.

Viewer

Standard User

Developer

ANTserver

Business Intelligence Accelerator

TARGIT

Personal

Team

Department

Organization

Clear Analytics

Klar

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Klar Insights GmbH

BI Platform

Administration via Windows App

Administration via MacOS App

Administration via Web Interface

Live Connection to External Data

Snapshot of External Data

In-memory data model

OLAP (Pre-processed cube representation)

ROLAP (SQL-layer querying)

Multi-Data Source Reporting (Blending)

Data warehouse / dictionary layer

ETL Capability

ETL Scheduler

Supported Data Sources

Data sources that can be consumed by the application.

MS Excel Workbooks

Text Files (CSV, etc)

Oracle

MS SQL Server

IBM DB2

Postgres

MySQL

ODBC

Cloudera Hadoop

Hortonworks Hadoop

EMC Greenplum

IBM Netezza

HP Vertica

ParAccel

SAP Hana

Teradata

Sage 500

Salesforce

Google Analytics

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

Pixel Perfect reports

Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.

Customizable dashboards

Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.

Report Formatting Templates

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

Drill-down analysis

Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.

Formatting capabilities

Ability to format output e.g. conditional formatting, lines, headers, footers.

Predictive modeling

Predictive modeling is the ability to build future forecasting models.

Integration with R or other statistical packages

Integration with the open-source R predictive modeling environment.

Report sharing and collaboration

Report sharing and collaboration is the ability to easily share reports with others.

Report Output and Scheduling

Ability to schedule and manager report output.

Publish to Web

Publish to PDF

Output Raw Supporting Data

Report Versioning

Report versioning is the assignment of version numbers to each version of a report to help in tracking.

Report Delivery Scheduling

Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.

Delivery to Remote Servers

Ability to deliver reports to remote servers

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Klar

Overview

What is Klar?