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Lead Forensics

Score8.9 out of 10

140 Reviews and Ratings

What is Lead Forensics?

UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.

Read more details.

Categories & Use Cases

Media

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.
Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.
Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.
Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.

Lead Forensics Key Features

Learn about the best (and worst!) features Lead Forensics has to offer, as determined by TrustRadius' reviewers.
Based on 140 ratings of Lead Forensics's features
View all Lead Forensics features

Top Performing Features

  • Pageview Tracking

    A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

    Category average: 8.7

  • Customizable Dashboards

    This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

    Category average: 8.3

  • Reporting in real-time

    This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

    Category average: 7.9

Areas for Improvement

  • Event Tracking

    This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

    Category average: 8.4

  • Bounce Rate Measurement

    This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

    Category average: 7.9

  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.8

Who Buys & Uses Lead Forensics

Most Frequent Users

Top 3 industries using Lead Forensics.

Based on HG Insights installation data
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#1 most frequent

Professional, Scientific, and Technical Services

26.1%

1,366 installations of 5,238

“We use Lead Forensics as a core part of our business development strategy to identify previously anonymous website visitors and turn that interest into genuine opportunities.”

— Business Development Manager, Premier Buying Group
Verified Review
#2 most frequent

Manufacturing

17.5%

919 installations of 5,238

“An amazing, easy-to-use tool to help our business have clear and accurate visibility on all types of visitors to our website.”

— Managing Director, Filtered Water Coolers Limited (Small Businesses)
Verified Review
#3 most frequent

Information

7.6%

399 installations of 5,238

“By revealing the anonymous companies visiting our website, it’s enabled our outbound team to identify warm leads that would have otherwise gone unnoticed.”

— Sales Manager, Moorepay Ltd (Mid-sized Companies)
Verified Review

Lead Forensics Reviews

What users are saying about Lead Forensics.
View all Lead Forensics reviews

Pros

  • Identifying anonymous website visitors and their online behavior
  • Generating actionable leads and prospecting new opportunities
  • Responsive and proactive customer support and account management

Cons

  • Inaccurate or outdated contact information for identified visitors
  • Incomplete data and lack of comprehensive contact records
  • Limited integration capabilities with CRMs and email platforms

Lead Forensics - the jewelry for who is selling high value products.

Ivan Ranzato VianelloView profile
Marketing team leader in Marketing at Graphimecc Group S.r.l. (51-200 employees)

Use Cases and Deployment Scope

We use LF to have more information about the main companies that are not leaving their data through our CTAs. It is very important for our company because we have an ABM marketing approach in a market where the value of a single company can be very relevant. It also helps find new main contact emails and LinkedIn profiles, which is good for an ABM approach overall for companies we didn't know in the past.

Pros

  • Determine the correct company.
  • Provide relevant data including the specific interested page/product.
  • Provide some potential contacts in the company.
  • Automatic attributes to make the daily analysis faster.

Cons

  • Graphic of the portal; it's a little old-school compared to other similar tools like Albacros. At the same time, it is correct to say that a part of the UI, LF, is much better.
  • Success review meetings in the customer language.
  • Verify why sometimes LF provides some data, other platforms like Albacross provide other ones (for example, different companies through the lists, in the past we have tried both and we have seen that sometimes Albacross intercepted something that LF didn't show us, even relevant companies for us).

Return on Investment

  • medium increase of the budget regarding digital marketing.
  • After 3 years, we don't have a clear ROI growth directly linked to the LF activity, but we expect that a 5/10% of our sales have passed through the internal LF process.
  • It helps a lot with quotations starting from there or overselling to existing customers, and we make every year different.

Usability

Alternatives Considered

Albacross and Lead Champion

Other Software Used

MailUp, vtenext, Asana

Very Happy with the Results Highly Effective Lead Generation.

Karen Macdonald
Sales and Marketing Coordinator in Sales at ServiceMaster Clean CS LNP (501-1000 employees)

Use Cases and Deployment Scope

We use Lead Forensics to gather new leads. We already have a large database of prospects; however, Lead Forensics often gives us fresh leads and also alerts us when existing prospects or even existing clients have visited our website. We've had many successes with new leads and, in addition, which we hadn't anticipated, have gained additional work after contacting existing clients. We cover three territories in the East Midlands.

Pros

  • Excellent support from our customer success manager Adam.
  • Clear, easy to navigate.
  • Detailed reports available.

Cons

  • None, extremely happy with Lead Forensics.

Return on Investment

  • A positive impact.

Usability

Review from ServiceMaster Clean AAA.

Incentivized
Csilla BallaView profile
Marketing Admin in Marketing at ServiceMaster Clean AAA (201-500 employees)

Use Cases and Deployment Scope

We use Lead Forensics to identify businesses that are interested in commercial cleaning services. Before using Lead Forensics, we had no way of knowing which companies were visiting our website unless they contacted us directly. This meant we could be missing potential opportunities. With Lead Forensics, we can see which businesses have visited our website and proactively reach out to them to see if they need any further information, support, or assistance with their inquiry. It has helped us turn anonymous website visitors into valuable sales opportunities and make our outreach much more targeted. Lead Forensics is used by the marketing and sales team.

Pros

  • Referrer, where the view came from.
  • Action button to label what stage it is.
  • Reminder to call back.

Cons

  • Creating labels/categories made easier.
  • Live updates.
  • Clearing visitors of they are irrelevant.

Return on Investment

  • Able to track performance of each website.
  • More clients.
  • Able to retrieve emails of potential clients.

Usability

Other Software Used

HubSpot Marketing Hub

We simply could not do without it.

Mark FreemanView profile
Sales Director in Sales at Loop (11-50 employees)

Use Cases and Deployment Scope

Lead Forensics has become an important part of our lead-generation strategy at Loop. It gives us valuable insight into which businesses are visiting our website, allowing our sales team to identify potential opportunities and engage with companies that have already shown an interest in us. This has resulted in revenue sales! The service we receive is also excellent. Our Account Manager keeps us regularly updated and shares useful tips and practical advice to ensure we’re getting the greatest possible value from the platform. His proactive approach and ongoing support make a real difference.

Pros

  • Identifies website visitors - It shows us which businesses are visiting the Loop website, even when they haven’t completed an inquiry form.
  • Highlights warmer sales opportunities - It helps our sales team prioritize companies already researching Loop, making outreach more relevant and timely.
  • Our Account Manager, Adam Walker, regularly shares insights, tips, and best practices to help us get the strongest possible return from Lead Forensics.

Cons

  • Currently, Lead Forensics offers more than what we use; we need to become better users first!

Return on Investment

  • Delivers us the majority of our leads currently.
  • We get instant notifications of visitors and a weekly 'mop up' report.
  • Simply, we now could not do without lead Forensics.

Usability

Other Software Used

Pipedrive

A fantastic platform - a must for sales and marketing.

Charlotte ChristopherView profile
Marketing Manager in Marketing at Blended Products Ltd (11-50 employees)

Use Cases and Deployment Scope

I hadn't used Leadforensics in any previous roles until I joined the company I currently work at. They had been using Leadforensics for a while, but not to its full potential. As part of my role, I meet with the team every month to explore ways we can use the platform to improve our roles. It is a very integral part of our business, and now I understand how it works and can pass on the knowledge to my colleagues, and more and more positivity comes from the platform. We use it across Sales and Marketing, and the board of directors is always fascinated by the visitors to our site. Personally, I find the system very easy to use and understand, and I can tailor it to my marketing department's needs. I would strongly suggest investing in this system. It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.

Pros

  • Shows visitors to sites.
  • Provide exactly what pages they have visited.
  • Shows the user journey.
  • Marries up with data from other systems.
  • can show your ROI on campaigns.

Cons

  • More details on the source of journey.
  • A way to group visitors ( I know you can categorize).
  • In some perfect world - information about what the company purchases.

Return on Investment

  • It has shown us who is visiting our site.
  • Based on the above, it has highlighted the work we needed to do on our website and campaigns.
  • It will marry up which campaigns are working - ROI.

Usability

Alternatives Considered

Mediahawk

Other Software Used

Ahrefs, Mediahawk, Asana

Lead Forensics Alternatives

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