Lead Forensics

Score9 out of 10

141 Reviews and Ratings

What is Lead Forensics?

UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.

Categories & Use Cases

Media

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.

Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.

Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.

Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.7
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 7.9
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8.3

Event Tracking
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
Category average: 8.4
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.9
Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8

Most Frequent Users

Top 3 industries using Lead Forensics.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

25.5%

1,339 installations of 5,260

“We use Lead Forensics as a core part of our business development strategy to identify previously anonymous website visitors and turn that interest into genuine opportunities.”
— Business Development Manager, Premier Buying Group

#2 most frequent

Manufacturing

17.6%

928 installations of 5,260

“It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.”
— Marketing Manager, Blended Products Ltd (Small Businesses)

#3 most frequent

Information

7.5%

394 installations of 5,260

“By revealing the anonymous companies visiting our website, it’s enabled our outbound team to identify warm leads that would have otherwise gone unnoticed.”
— Sales Manager, Moorepay Ltd (Mid-sized Companies)

Pros

Identifies anonymous website visitors with detailed insights
Facilitates lead generation and prospecting for sales teams
Provides intuitive reporting and dashboard features

Cons

Accuracy of contact information can be inconsistent or outdated
Platform experiences performance issues like slow loading times and glitches
Limited integration options, particularly with CRM systems

Ivan Ranzato Vianello View profile

Marketing team leader in Marketing at Graphimecc Group S.r.l. (51-200 employees)

Use Cases and Deployment Scope

We use LF to have more information about the main companies that are not leaving their data through our CTAs. It is very important for our company because we have an ABM marketing approach in a market where the value of a single company can be very relevant. It also helps find new main contact emails and LinkedIn profiles, which is good for an ABM approach overall for companies we didn't know in the past.

Pros

Determine the correct company.
Provide relevant data including the specific interested page/product.
Provide some potential contacts in the company.
Automatic attributes to make the daily analysis faster.

Cons

Graphic of the portal; it's a little old-school compared to other similar tools like Albacros. At the same time, it is correct to say that a part of the UI, LF, is much better.
Success review meetings in the customer language.
Verify why sometimes LF provides some data, other platforms like Albacross provide other ones (for example, different companies through the lists, in the past we have tried both and we have seen that sometimes Albacross intercepted something that LF didn't show us, even relevant companies for us).

Return on Investment

medium increase of the budget regarding digital marketing.
After 3 years, we don't have a clear ROI growth directly linked to the LF activity, but we expect that a 5/10% of our sales have passed through the internal LF process.
It helps a lot with quotations starting from there or overselling to existing customers, and we make every year different.

Usability

Alternatives Considered

Albacross and Lead Champion

Other Software Used

MailUp, vtenext, Asana

Karen Macdonald

Sales and Marketing Coordinator in Sales at ServiceMaster Clean CS LNP (501-1000 employees)

Use Cases and Deployment Scope

We use Lead Forensics to gather new leads. We already have a large database of prospects; however, Lead Forensics often gives us fresh leads and also alerts us when existing prospects or even existing clients have visited our website. We've had many successes with new leads and, in addition, which we hadn't anticipated, have gained additional work after contacting existing clients. We cover three territories in the East Midlands.

Pros

Excellent support from our customer success manager Adam.
Clear, easy to navigate.
Detailed reports available.

Cons

None, extremely happy with Lead Forensics.

Return on Investment

A positive impact.

Usability

Csilla Balla View profile

Marketing Admin in Marketing at ServiceMaster Clean AAA (201-500 employees)

Use Cases and Deployment Scope

We use Lead Forensics to identify businesses that are interested in commercial cleaning services. Before using Lead Forensics, we had no way of knowing which companies were visiting our website unless they contacted us directly. This meant we could be missing potential opportunities. With Lead Forensics, we can see which businesses have visited our website and proactively reach out to them to see if they need any further information, support, or assistance with their inquiry. It has helped us turn anonymous website visitors into valuable sales opportunities and make our outreach much more targeted. Lead Forensics is used by the marketing and sales team.

Pros

Referrer, where the view came from.
Action button to label what stage it is.
Reminder to call back.

Cons

Creating labels/categories made easier.
Live updates.
Clearing visitors of they are irrelevant.

Return on Investment

Able to track performance of each website.
More clients.
Able to retrieve emails of potential clients.

Usability

Other Software Used

HubSpot Marketing Hub

Mark Freeman View profile

Sales Director in Sales at Loop (11-50 employees)

Use Cases and Deployment Scope

Lead Forensics has become an important part of our lead-generation strategy at Loop. It gives us valuable insight into which businesses are visiting our website, allowing our sales team to identify potential opportunities and engage with companies that have already shown an interest in us. This has resulted in revenue sales! The service we receive is also excellent. Our Account Manager keeps us regularly updated and shares useful tips and practical advice to ensure we’re getting the greatest possible value from the platform. His proactive approach and ongoing support make a real difference.

Pros

Identifies website visitors - It shows us which businesses are visiting the Loop website, even when they haven’t completed an inquiry form.
Highlights warmer sales opportunities - It helps our sales team prioritize companies already researching Loop, making outreach more relevant and timely.
Our Account Manager, Adam Walker, regularly shares insights, tips, and best practices to help us get the strongest possible return from Lead Forensics.

Cons

Currently, Lead Forensics offers more than what we use; we need to become better users first!

Return on Investment

Delivers us the majority of our leads currently.
We get instant notifications of visitors and a weekly 'mop up' report.
Simply, we now could not do without lead Forensics.

Usability

Other Software Used

Pipedrive

Andrew Plant View profile

Head of Marketing in Marketing at Gloucestershire College (501-1000 employees)

Use Cases and Deployment Scope

We use Lead Forensics to capture leads that fall out of our sales funnel at an early stage. We are now able to have multiple points with in the funnel that captures leads. We are able to integrate data directly into our CRM and therefore automate activity. We can also use advanced tracking to tracking when leads click on UTM links in emails so we know leads are moving through the funnel.

Pros

Customer service - excellent ongoing support
Data capture and contacts of the right decision makers via LinkedIn data
Tracking - advanced capabilities to track various important data points

Cons

You do get a lot of data so that can be overwhelming if you don't get your set up right

Return on Investment

Created 31 new sales leads for apprenticeship places
Created enough sales in 6 months to more than cover the 24 month contract

Usability

Other Software Used

Microsoft Dynamics 365

Demandbase One

Dealfront

Albacross

Lead Forensics

What is Lead Forensics?

Categories & Use Cases

Media

Lead Forensics Key Features

Top Performing Features

Pageview Tracking

Reporting in real-time

Customizable Dashboards

Areas for Improvement

Event Tracking

Bounce Rate Measurement

Lead Conversion Tracking

Who Buys & Uses Lead Forensics

Most Frequent Users

Professional, Scientific, and Technical Services

Manufacturing

Information

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

Marketing

Sales

Engineering

Lead Forensics Reviews

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Return on Investment

Usability

Alternatives Considered

Other Software Used

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Use Cases and Deployment Scope

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Return on Investment

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Lead Forensics Alternatives