Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
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Lead Forensics
Score9 out of 10
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UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
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Pricing
Demandbase One
Lead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase One
Lead Forensics
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
