Loyal Guru

Loyal Guru is a loyalty and offer personalization platform designed specifically for retail businesses. It caters to enterprise retail companies and is utilized by retailers, grocers, and group purchasing organizations. According to the vendor, Loyal Guru enables businesses to create and manage loyalty programs, personalize discounts, track customer behavior across multiple channels, and enhance customer engagement.

Key Features

Flexible Rules Engine: According to the vendor, Loyal Guru offers a flexible rules engine that allows retail businesses to create their own form of currency and define the triggers for customers to earn points. The rules engine enables businesses to set up points-earning mechanics, tiers, milestones, and more, providing flexibility in designing loyalty programs.

Rewards Catalog: Loyal Guru provides a rewards catalog feature that allows businesses to enable customers to exchange points for experiential, digital, or physical rewards. The rewards catalog includes offerings from the brand and third-party partners, providing a range of options for customers.

Personalized Discounts: The vendor states that Loyal Guru enables businesses to personalize discounts and offers for customers, creating a more tailored shopping experience. Through the platform, businesses can target customers with personalized promotions, coupons, vouchers, cashback, and more based on preferences, purchase history, and behavior.

Omnichannel Tracking: According to the vendor, Loyal Guru supports omnichannel tracking, allowing businesses to track and analyze customer behavior across multiple channels, both online and offline. The platform provides a unified view of customer interactions, enabling businesses to understand customer journeys and optimize marketing efforts accordingly.

Tiers: According to the vendor, Loyal Guru offers a tier system feature that allows businesses to identify and reward top spenders. By implementing a tier system, businesses can encourage customers to spend more frequently to reach higher tiers, unlocking better benefits and a more exclusive brand experience.

Gamification: According to the vendor, Loyal Guru provides gamification features to increase customer engagement, improve sales, and strengthen brand loyalty. Businesses can leverage game mechanics such as badges, leaderboards, stamps, milestones, and more to create interactive and rewarding experiences for customers.

Cross-currency: Loyal Guru supports cross-country and cross-currency loyalty programs, enabling businesses to run global loyalty programs with ease. The platform offers currency conversion capabilities, allowing customers to earn and redeem points internationally.

Loyalty App: According to the vendor, Loyal Guru provides a loyalty app feature that allows businesses to engage with customers through a customized and branded mobile app. The loyalty app enables customers to manage coupons and offers, track points, receive digital receipts, and redeem rewards.