TrustRadius Insights for Mad Mimi are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.
Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.
Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.
We use it to send newsletters to our membership. I send them DAILY. My Leaders in different cities send them once every two weeks. It's a fantastic way to reach our membership, better than anything we do on social media.
Pros
Setting up and scheduling an email is really easy.
Customer support is outstanding (so quick!).
Love how it's built for people who really don't know much about tech.
Cons
Would like to see more notification possibilities.
I don't love having to pay an extra $10 per month for a simple add-on.
Drip campaign setup is a bit of a pain, bulky and less intuitive than other areas.
Likelihood to Recommend
I always recommend it to everyone I know. I wish there was a referral program!
We use Mad Mimi basically to send out and track newsletter and marketing emails. It is used across the whole company by all departments. It has helped us increase customer conversion through marketing emails thus reducing our overheard on ordinary marketing. Mad Mimi has helped us reach more people than we were able to reach before we started using it for marketing purposes.
Pros
Mad Mimi can help you store email contacts on their server in different categories which makes it easy to send targeted emails to a particular category or group as the case may be.
The Autoresponders from Mad Mimi are very effective and can be personalized to have the feel of your company and are very easily automated. The DRIP messages are pretty straight forward for anyone to prepare.
Mad Mimi gives you good analytics (which can be integrated with google analytics) so that you know how well your marketing emails are converting. It allows you to do follow up on those who might not have read the emails you sent to them.
They have already made templates for emails which means you can easily prepare, edit and send out any type of emails in minimal time. I like the ability to use the drag and drop method to prepare my own email.
It is cheap with very great customer support.
Cons
Mad Mimi can improve their marketing automation as their present autoresponder limits us to send emails only on certain time intervals and special dates.
Mad Mimi needs to work on customization of the interface for preparing email because it is not very fluid. They should make it possible for the user to be able to adjust the spaces between their segmentation so that their final emails can look more professional.
They should allow the contact storage to be unlimited because email Contact does not take much space.
The number of emails that can be scheduled should be made unlimited.
They should include the option of embedding a short video.
Likelihood to Recommend
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
We use Mad Mimi for our millennial marketing campaigns, currently only for our Marketing Dept. But I can definitely see its use in other departments too, as a tremendously effective communication tool.
The business problem we needed to solve was to have a tool that was truly simple to use, effective at capturing the audience we needed to engage and that had readily understood metrics capture that would gives us great real-time insights on what was or was not working with the content we were testing.
That's a very tall order, but that's exactly what Mad Mimi delivered!
Pros
Easily understood, real-time audience metrics capture: We quickly knew exactly who/what/when/where and why each piece of content in each campaign was resonating with our target audience.
Super agile system lets us do a lot of testing without a lot of extra work.
Expertise of the entire Mad Mimi Team, was behind every campaign! Far beyond this great software, we benefited greatly from the expertise their team readily offered. All of that expertise was at no charge! Everyone at MadMimi really wants every customer to have great results!
Cons
We are raving fans of Mad Mimi. Being creative ourselves, we were always offering new ideas and they were great about listening. We never found any missing functionality.
Likelihood to Recommend
It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results.
It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.
Creating blog posts is a central element of my marketing as it allows me to create a library of material addressing pertinent issues. I broadcast these ideas for general interest, and I draw on these ideas as further elaboration in conversation. I use the blog compendium as an organic source of FAQs for my therapy business. Mad Mimi provided a superior editor for simple text and formatting, along with a mail management system. It has several notable features including something close to WYSIWYG, at least close enough. It also allowed me to make corrections to published pieces so that the piece stored with Mad Mimi was always the latest version. Mad Mimi did not require that I create separate revisions.
Pros
WYSIWYG-like editor
Editing and correction after publication
Good interface
Cons
Free version was too limited in the size of the mail list it supported.
Free version was too limited in the number of images that could be stored in the image library.
At the time I was last using it, they did not have a full-featured link to enable people to sign up for different mail lists, or different profile indicators for a single mail list (such as field of interest, or location).
Likelihood to Recommend
I used it for email broadcast. I saved the posts I created in PDF form in my own library, and used my own CMS to list past items. I believe the trend in mail systems is to provide public access to archived posts, at least MailChimp is doing this, but this seems unattractive. Mad Mimi may be doing this also. This might be useful in some circumstance. Also, mail list features are migrating into CMS platforms, but this appears to be better handled in the mail systems, like Mad Mimi.
I'm a solopreneur, and I use Mad Mimi about once a month to send newsletters promoting my marketing workshops and blog posts. I also use their embeddable form to automate the collection of email addresses on my website. It enables me to segment my list and lets users select which emails they would like to receive.
Pros
I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
You can segment your list into as many groups as you like, which makes for more effective email marketing.
Cons
Although you can customize your newsletter with logo and colors, there's basically only one format. That's good and bad. On one hand, it keeps things very simple. On the other hand, it isn't that flexible if you want a different design.
Other tools have built-in templates for various types of emails -- news, sales, etc. Would be nice to have those on MM.
Other tools make it easier to set up drip campaigns.
Other tools have more sophisticated features, like integration with an e-commerce platform to remarket to visitors who have left.
It's difficult to resend an email to unopened ones.
Likelihood to Recommend
Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
I used MadMimi for several years in my educational publishing business, and then I used it for a nonprofit trade association. I've used it to send out mailings to an entire list and to schedule drip campaigns for specific subscribers.
Pros
Mad Mimi makes it easy to manage subscribers who are on multiple lists.
Mad Mimi has a good email editor/designer.
Mad Mimi's drip campaigns are easy to set up and manage.
Cons
Mad Mimi does not have a lot of list segmenting options.
Mad Mimi does not have integrations with as many other SaaS products as other email providers.
Likelihood to Recommend
Mad Mimi is a good product, but in 2018, it seems to have mediocre features at a mediocre price. If you have a relatively small list, MailChimp has a more generous free plan and some more advanced features and available integrations. If your business is growing, Mad Mimi will not be able to provide the functionality you need.
I use Mad Mimi for my weekly newsletters, and repeat emails to individual clients. I am a sole proprietor. I utilize a virtual assistance and a social media company to help me and they both have access to my Mad Mimi account. It's great for my weekly newsletters. The content is uploaded by my social media company. My virtual assistant helps me manage the audience and inputs new clients and contacts as needed. The newsletter is for client support and also for marketing for contacts who are interested in my program or are interested in being strategic partners.
I also have new clients all the time. I send them each the same emails at the same points throughout their experience and I have these emails set up in Mad Mimi so I don't have to repeat the same emails over and over.
Pros
Very easy to upload pictures and drop them into an email I am creating.
Easy to create links within emails to web hosted documents or websites or videos.
Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
Easy to upload new contacts, in a batch or one at a time.
Cons
I would like to see a list of all people who have opened and clicked on items in emails by email. I can look by person but I would like to look by each email.
Likelihood to Recommend
Perfect for weekly newsletters. Perfect for re-occuring emails.
I am current using Mad Mimi in my non-profit organization as a tool to keep our supporters up to date on the activities of the organization. We are happy with the ease of use. Monthly/Quarterly emails are sent to supporters with both details of activities and pictures to keep the supporters involved in the organization.
Pros
Ease of Design
Ease of Contact Management
Great for sending out informational email with pictures.
Cons
None, we are happy with all the functionality.
Likelihood to Recommend
In our use, we have used it for lower end number of contacts. It is very well suited for smaller organizations with limited staff and time. I have not used the larger organization options so I cannot comment on those.
Mad Mimi was used for email marketing to gather new readers to my previous employers website and maintain current readers by announcing new articles and product giveaways.
Pros
Allow for total control of email layouts.
Easy importing of email contacts.
Great customer service and quick answers to any problems.
Cons
Easier way to update forms of payment.
More customized templates for lower price package.
More editing capabilities for uploaded photos.
Likelihood to Recommend
Mad Mimi is a great tool for email marketing. It is especially useful for companies looking for an affordable and simple alternative to hiring a marketing agency.
